Use of Digital Marketing in a Specific Communications Strategy

USE OF DIGITAL MARKETING
IN A SPECIFIC
COMMUNICATIONS STRATEGY

Table of Content
 INTRODUCTION
 MAIN BODY
 Use of digital marketing in communication
strategy
 Social media
 Example of Cadbury
 Example of Spotify
 CONCLUSION
 REFERENCES

INTRODUCTION
 In the new business environment, it is identified
that marketing becomes more important
element of organisation as it promote goods
and services of a company. Marketing is the
process of promoting goods and services of
organisation in the market (Vieira and et. al.,
2019). Marketing is our white concept as it
includes all practices which are related to sell
goods and services to a consumer.

MAIN BODY
 DIGITAL MARKETING
 In today's business environment, digital
marketing is becomes one of the most popular
method which every organisation used in order
to attract consumers (Saura, Palos-Sanchez
and Correia, 2019). Digital marketing has a
great customer reach that’s why company
focusing on digital marketing.