This presentation explores the use of digital marketing in a specific communications strategy. It focuses on the impact of digital marketing on platforms like YouTube and reviews successful digital marketing campaigns. The presentation also discusses the concept of digital promotion and its role in advertising goods and services. Overall, it highlights the importance of digital marketing in the modern era of technology.

Discover the impact of digital marketing on platforms like YouTube and successful campaigns, and learn about digital promotion in advertising.

Digital Marketing in Communications Strategy

Use of Digital Marketing in a Specific Communications Strategy

This presentation discusses the use of digital marketing in communication strategy for organisations. It covers digital marketing and communication strategies, reviews examples of YouTube and Facebook, and explores the effectiveness of their promotional and marketing mix. The presentation concludes with a summary of the benefits of digital marketing for maintaining a strong brand image and reaching a wider customer base.

This document discusses the importance of digital marketing and explores effective strategies for promoting products online. It focuses on Gucci as a case study and how digital marketing has helped them reach their target audience and create consumer awareness. The document also includes a situational analysis and SWOT analysis of Gucci's digital marketing efforts.

Marketing

Digital Media and Video Games

Environmental Science

Digital Marketing Strategies

This presentation explores the importance of digital marketing in organizations and how it helps in reaching out to consumers. It includes case studies of Starbucks and the Shelter Pet Project, showcasing their digital communication strategies. The presentation also discusses the effectiveness of digital campaigns in maximizing productivity and profitability.

Practical Digital Marketing

Presentation

This report discusses the difference between traditional and digital marketing, emphasizing customer touch points and omni channel points. It also explores the analysis of data generated through digital marketing activities to improve company performance and customer experience.

Difference between Traditional & Digital Marketing

This presentation explores the use of various digital marketing strategies in a specific communications strategy. It covers topics such as SEO, PPC, content marketing, social media marketing, affiliate marketing, marketing automation, email marketing, and online PR. Examples of successful campaigns by companies like Coca Cola, Audi, Netflix, and Uber are also discussed.