Use of Digital Marketing in a Specific Communications Strategy

Use of digital marketing in a
specific communications strategy

Table of Content
• Introduction
• What is digital marketing strategy?
• Digital communication strategy
• Review the digital marketing examples
• Promotional and marketing mix
• Effectiveness and rank the examples in order of effectiveness and utilizing the
social media measures
• Conclusion
• References

Introduction
Within the competitive market digital marketing is considered as the
suitable tool and technique which is useful for the marketers to target
their audience with the help of electronic media. Social media is turning
as an essential instrument within the marketing campaign in order to
target maximum number of customer base. In this the marketers of an
organization always focus on communication mix in order to effectively
communicate with their potential customers. For this it and take several
elements of communication mix in which marketing leads to enable the
growth and success of business in order to promote their business with
the help of several modes of advertisement.

What is digital marketing strategy?
Digital marketing strategy depict the set of actions which are useful for the online
marketing channels in order to achieve several goals. These channels undertake
earned and paid media. Digital marketing is considered as the action plan that
permit organization to develop and launch their online marketing strategy
successfully. Digital marketing strategy is a channel that should be informed by
research considering the customer channel behavior and Marketplace activities
and it is also based on the objectives for the future offline and online channel
contribution.