Use Of Digital Marketing In A Specific Communications Strategy

Use Of Digital Marketing In A
Specific Communications
Strategy

TABLE OF CONTENT
 DIGITAL MARKETING STRATEGY
 DIGITAL COMMUNICATION STRATEGY
 REVIEW THE DIGITAL MARKETING EXAMPLES
 EXAMPLES 1- The way digital marketing strategy contribute
in communication strategy for Tesco as part of promotional
aspect of marketing mix
 EXAMPLES 2- The way digital marketing strategy contribute
in communication strategy for Sainsbury as part of promotional
aspect of marketing mix


INTRODUCTION
 The digital marketing is being defined as the
promotion of the goods and services with help
of the digital marketing techniques.
 In the current market the technology are being
developing to a great extent and because of
this it is very essential for the companies to
increase the working of the companies to a
great extent.

DIGITAL MARKETING STRATEGY
 Digital marketing can be stated as making use of social media
platform, email marketing and content marketing in order to attract
maximum number of customers within organisation.
 With development in technologies companies are making use of
different digital media to attract customers so that it can enjoy high
sales and revenue for longer time frame.
 So, various actions that are undertaken by company to make use of
different online marketing channel in order to achieve the end goals.