Marketing in a specific communication strategy

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Added on 2022/12/29

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AI Summary

This presentation explores the definition of digital marketing and its role in a specific communication strategy. It discusses examples of digital marketing platforms such as Twitter, Facebook, Instagram, and YouTube. It also examines how social media has contributed to the communication strategies of Starbucks and Delivery DiGiorno. Additionally, it explores the promotional aspects of the marketing mix and the benefits of using digital platforms for businesses. The presentation concludes with a summary of the key points and references for further reading.

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Marketing in a specific communication strategy

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