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Marketing in a specific communication strategy

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Added on  2022-12-29

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This presentation explores the definition of digital marketing and its role in a specific communication strategy. It discusses examples of digital marketing platforms such as Twitter, Facebook, Instagram, and YouTube. It also examines how social media has contributed to the communication strategies of Starbucks and Delivery DiGiorno. Additionally, it explores the promotional aspects of the marketing mix and the benefits of using digital platforms for businesses. The presentation concludes with a summary of the key points and references for further reading.

Marketing in a specific communication strategy

   Added on 2022-12-29

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Marketing in a
specific
communication
strategy
Marketing in a specific communication strategy_1
Contents
Definition of Digital Marketing
Review of Digital Marketing examples
How social media campaigning helped communication strategy for Starbucks
How Twitter helped in communication strategy for Delivery DiGiorno
Promotional aspects of Marketing mix
Ranking
Summary
References
Marketing in a specific communication strategy_2
Definition of Digital
Marketing
Digital marketing mean set of those activities that an organisation undertakes to communicate
with customers for maximum outreach in order to make them aware about quality and benefits
of their products and services through online channels (Corniani, M., 2006).
Digital marketing includes channels like websites, emails, social media, mobile applications,
messaging applications, gaming apps or websites etc.
Marketing in a specific communication strategy_3
Review of Digital Marketing
examples
Twitter
Twitter is an online social media site which have users worldwide. The site provides it users to
post their opinions, activities, photos/ videos/ blogs/ articles through tweets and also follow the
trending tweets and news in the world, opt to message others, celebrities, brands, companies,
organisations or associations can create an official page to accommodate many users altogether.
Marketing in a specific communication strategy_4

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