Use Of Digital Marketing In A Specific Communications Strategy

Use Of Digital Marketing In A Specific
Communications Strategy
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DEFINITION OF DIGITAL MARKETING
• It is a process of marketing of products and services through internet and with use of various channels such
as website, social media, e mail, smart phones, mobile app, etc. These all enable in attracting a lot of customers and
reaching out wide audience. Also, the info and detail of products and services is delivered in quick time. The main
purpose of digital marketing is to create awareness in market by attracting people. Basically, there are 3 types of
digital marketing that is paid, on media and earned. Social media marketing is also included in digital marketing.

IMAGES
• There are various types of images which is been used by many companies in their social media marketing.
the images need to be highly attractive so that it is easily visible to customers and they are attracted towards it.
Moreover, image need to be clear and high resolution so that it shows that company is trying to show or display
through it. Besides that, it is found images are resulting in engaging people more than simple text or post on social
site.

INFOGRAPHICS
• It is also an example which has resulted in attracting people. Infographic is visual presentation of data as
well as information. It includes images, text, graphics, etc. which enable in engaging customers. They need to be of
high quality and clear so that promotion is done in effective way.