Use of Digital Marketing in a Specific Communication Strategy

USE OF DIGITAL MARKETING IN A
SPECIFIC COMMUNICATION STRATEGY

TABLE OF CONTENTS
• INTRODUCTION
• Definition of digital marketing
• Clarity of information
• Visual advertisement
• Search engine optimization
• Digital Marketing channels
• Promotional aspects of Marketing Mix
• CONCLUSION
• REFERENCE

INTRODUCTION
• Digital marketing is the process in which
organizational promotions are done through the
means of internet in such a way that high customer
count can be achieved.
• Arcadia fashion is the chosen organization for the
analysis in this report, Arcadia group Ltd. Is one of
the largest fashion retailers of UK which is having
more than 13,000 employee counts and tend to
provide high level of effective organizational
services to customers.

Definition of Digital Marketing:
• Digital marketing is a method in which company and different organizations use internet
and different digital platform to target their customer with the use of different channels
and platforms. It uses various platforms such as email marketing, Facebook, Instagram,
twitter, content marketing etc.
• It allows brand such as Arcadia fashion group to stay visible and attract customers by
their digital marketing or different channels. Digital marketing also help company to
attract new and loyal customers and also help to increase their sales to rise their profits.