Use of Digital Marketing in a Specific Communications Strategy

BMP3006 Practical Digital Marketing

Use of Digital Marketing in a Specific Communications Strategy
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Contents
• Definition of Digital Marketing
• An example of Digital Marketing
• Twitter contribution to the communication strategy for girls Scouts Ads Campaign
• How Instagram contribution to the communication strategy for Starbucks Ads Campaign
• promotional aspects of marketing mix
• Ranking
• Summary

INTRODUCTION
A digital marketing is based on the method or process of advertising delivered through distributed
channels such as search engine, email, website and other mobile applications. When using different
online media channels, digital marketing is applicable by which organizations endorse good as well as
services. Potential consumers are heavily rely on the digital means that research particular product and
service. In this report, it will discuss about the concept of digital marketing, identifying different
communication strategy for established the effective coordination with different people. Furthermore, it
will describe about the promotional aspect of marketing mix and find its ranking.