Report: Digital Marketing and Communication Strategy Effectiveness

This report delves into the critical role of digital marketing in shaping effective communication strategies for businesses. It highlights the importance of digital platforms in bridging the communication gap between organizations and their customers, emphasizing the need to build strong relationships and understand customer needs. The report explores the various aspects of a digital marketing strategy, including the formulation of effective plans for promotion, segmentation, and communication. It discusses the benefits of communication strategies, such as mobile access, flexibility, expansion, and interactivity, which contribute to strengthening digital businesses. The report concludes by emphasizing the significance of communication relations in understanding consumer behavior and leveraging promotional tools like advertising and email marketing to drive business growth and expansion in a competitive market. The report also references several academic papers to support its arguments.

Use of digital marketing in communication
strategy

Table of content
 Introduction
 Digital marketing.
 Digital marketing strategy.
 Benefits of communication strategy to strengthen digital business.
 Conclusion
 References

Introduction
 Digital marketing strategy in inherently design to implement social media marketing in
order to promote e-commerce. Organisations use digital platforms in order to eliminate
communication gap between customers and organisations.
 As it is necessary to build connection with customers and find out their queries, issues
regarding product and services. maintaining communication is essential to build relations
in order to attract more customers and earn their trust.

Digital marketing
 Digital marketing provides platforms or tools to enable offline business into online ways.
Organisations desires to achieve huge success and market expansion which should be done by
rendering products and services digitally. Companies require relevant resources to establish
digital business. Digital marketing involve planning and utilising resources in terms of finding
effective digital tools which will be beneficial to run and operate e-commerce.

Digital marketing strategy
 In order to establish digital marketing, there is need to formulate strategies which evaluate what to do
and how to do. Organisation make effective digital strategies so that they could make fuller utilisation
of technology and market opportunities. These strategy involves selling., promotion, segmentation
and communication. Ceek use various communication standards to meet the requirement of customer
so that brand value gets enhanced. Marketing mix enable the use of product, price, place and
promotion. Ceek frame an effective plan to maintain brand awareness, use of tactics, communication
plan to get related with customers reviews and solve their aspect of purchasing. The main aim of
digital strategy is to re allocate buyers persona that influence on making products and services for the
whole youth. Getting return on investment, improving relationship with customers and bringing
consumer interest to organisational empowerment. In order to build customer relation and close
interaction there are various elements of communication strategy that gives benefits to organisation.

Benefits of communication strategy to strengthen digital business.
 Communication strategy involves various aspect through which Ceek could build up effective
control over consumer preference. Digital strategy involves elements of marketing mix as well
as communication mix. Product, price, place and promotion are the tools of marketing mix
which considers communication mix elements. Product require customers reach, place require
location or where the product will be distributed to customers. Price reflects cost of digital
sources that require huge investment that an organisation expect in the form of ROI. There are
several benefits of using communication strategy in order to execute promotion and take the
digital business to the success.
 Mobile access: This element of strategy involves customer in using online purchasing mode
that companies gives through their websites or apps.

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 Flexibility: digital marketing strategy provide significance to be independent and
autonomous regarding decision making and cancellation of plan. As digital sources gives
fair image of poor or good plan. These increase the chances of future opportunities to get
excess with additional technology. Being flexible makes an organisation competitive in
order to gain advantage against rivals. These factors are mainly accomplished by Mint into
their financial services through developing effective strategies. They make their area of
serving that much flexible under which companies get to evaluate with more customers.
 Expansion: Digital marketing strategy develop the aim to effective communication.
Business could make expansion through enabling attraction of customers by engaging
unique features on websites, e-mail marketing and social media marketing.

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 Interactivity: digital marketing strategy work as a way of interaction which has enables by
customer by providing reviews, comments of social posts and content. Organisation put
immense influence on maintaining loyalty and awareness about consumer problems to get
insights of their issues so that companies try to make possible efforts regarding the same.
Customers preference help in building organisation efficiency as they will eliminate
unnecessary criteria of working which is not liked by customers and encourage other
levels of activity. Along with this, digital marketing communication play important role in
tracking and check on activity that how more the product is far form the destination.

Conclusion
 The assessment had driven with the fact that digital marketing strategy is essential to grow
business market in the competitive world. It is concluded that making communication
relations is significant to get understand consumer behaviour through every level. There
are a lot of benefits which shown its significance in strengthening business expansion.
Customer get mobile excess, interactions and expansion through building communication
and relevant resource of promotional tools like advertisement, E-mail marketing, webinars
and more.

References
 Hariharasudan, A. and Kot, S., 2018. A scoping review on Digital English and Education 4.0
for Industry 4.0. Social sciences, 7(11), p.227.
 Kim, Y.K. and Sullivan, P., 2019. Emotional branding speaks to consumers’ heart: The case
of fashion brands. Fashion and Textiles, 6(1), pp.1-16.
 Lin, H.C., Bruning, P.F. and Swarna, H., 2018. Using online opinion leaders to promote the
hedonic and utilitarian value of products and services. Business Horizons, 61(3), pp.431-442.
 Müller, J.M., 2019. Business model innovation in small-and medium-sized enterprises:
Strategies for industry 4.0 providers and users. Journal of Manufacturing Technology
Management.
 RBerghaus, S. and Back, A., 2017, December. Disentangling the fuzzy front end of digital
transformation: Activities and approaches. Association for Information Systems.