Use of Social Media in Business

Added on - May 2021

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BusinesscommunicationUsing social media in workplace tocommunicate
Use of social media in business1ContentsIntroduction......................................................................................................................................1Purpose of the report....................................................................................................................1Overview of social media............................................................................................................1Impact of social media.....................................................................................................................1Employee engagement and productivity......................................................................................1Use of social media at work.........................................................................................................2Engage employees in social media..................................................................................................2Human resources..........................................................................................................................2Blogging.......................................................................................................................................3Video instruction..........................................................................................................................3Social media advantages..................................................................................................................3Risk of social media.........................................................................................................................3Conclusion.......................................................................................................................................4References........................................................................................................................................5
Use of social media in business2IntroductionThe advent of social media is evident in every leading business witnessed today. The extensiveglobalization has made the world a flat place (Jensen & Sandström, 2011, p. 481). Social mediahas played an extensive role in the globalization. Social media has connected people fromdifferent walks of life and provided them with a unique platform to communicate with eachother. Organizations have been able to inculcate transparent communication within the businesswith the help of social media (Nair, 2011, p. 47). This report throws light upon the advantagesand disadvantages of social media within the business.Purpose of the reportThe primary purpose of the report is to understand the impact of social media communicationwithin the work. The report also highlights how the use of social media in the workplace impactsemployee performance and organizational culture. There are various social media tools whichare used by businesses to market their products. These tools are also elaborated in the report.Overview of social mediaSocial media platforms are information technology based tools that have been adopted byindividuals as well as organizations with the purpose to share information and communicate.Leading social media tools include Facebook, Instagram, Twitter, Pinterest and Tumblr. Socialmedia has spread to different parts of the world and has made the world flat. Social media is alsobeing extensively used for communication, marketing, social listening and brand awareness.Impact of social mediaThere are various impacts of social media in the businesses existing today. Social media hasenabled free flow of information from one part of the world to another with the help of variousplatforms (Macnamara & Zerfass, 2012, p. 291). Social media has played a critical role in theadvent of E-commerce as well. E-commerce is a disruptive technology that has changed the faceof conducting business in the world.
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