HI 6008 - Use Of Ubiquitous Media In Business Assignment

Added on - Mar 2020

The below document discusses the use of ubiquitous media in business. The various concern related to the ubiquitous media in business are To determine the concept as well as usage of ubiquitous media system in a business context, To discuss the potentiality of the implementation ubiquitous surveillance in a day to day basis and To discuss various theoretical frameworks associated with ubiquitous system.

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USE OF UBIQUITOUS MEDIA IN BUSINESS ORGANIZATIONS1
Table of contentsIntroduction......................................................................................................................................3Project objectives.............................................................................................................................3Project scope....................................................................................................................................3Literature review..............................................................................................................................3Literature gap.................................................................................................................................10Conclusion.....................................................................................................................................10Reference list.................................................................................................................................122
IntroductionUbiquitous media literally means that a medium or system that is present everywhere withouthaving a physical existence. This kind of surveillance system involves technologies that areinvisible to eyes but present everywhere virtually. This system stays active in day to day lives ofcommon people and remains embedded in the environment, systems used in daily basis,transportation networks and so on. Ubiquitous surveillance helps to sense movements orreactions of people and help system to adapt according to those reactions. Though this type ofcomputing system helps to mark out reactions of people and make profitable changes in thesystem, yet there are risks regarding privacy of information which make this system a threattowards legal acceptance of ubiquitous system.Project objectivesTo determine the concept as well as usage of ubiquitous media system in a businesscontextTo discuss the potentiality of the implementation ubiquitous surveillance in a day to daybasisTo discuss various theoretical frameworks associated with ubiquitous systemTo critically analyze advantages and disadvantages of ubiquitous surveillance systemProject scopeThis project would be helpful to provide insight into the concept of ubiquitous media system andits importance in business organizations. It would also be helpful to provide an idea aboutdifferent companies which use this system as a part of their business and also problematicaspects of using such system. Contrasting viewpoints on the implementation and use of thissystem in day to day life would be helpful for depicting current threats associated with thissystem too, which would in turn be helpful to prevent problems in future. Different theoreticalframeworks and concepts associated with this process would be helpful to install such systems infuture to sense activities of people and make changes for better adaptation.Literature reviewConceptual framework3
Concept of ubiquitous computing and surveillanceUbiquitous informationenvironment frameworkEnvironmentalpsychological theoryUbiquitous mediaenvironment conceptIn different business OrganisationsFigure 1: Conceptual framework(Source: Self-created)Concept of ubiquitous computing and surveillanceMain concept associated with ubiquitous surveillance is the use of computing techniques whichcan sense the movements of people and mark out their activities regarding a certain product. Foran instance, people use certain applications as well as systems, in which activity trackingsoftware is used. These software track activities such as number of times an app is opened orclosed, searches made by an user and type of purchases or options selected by an user (Zhangetal.2013, p.200).As mentioned byMcGuigan and Manzerolle(2015, p.1840) data analysis is an integral part ofubiquitous system and these data analysis procedures help to trace sensitivity, adaptivity andresponse of people and involve fundamental technologies to interact with users physically andvirtually.There are four main dimensions of ubiquitous media system that are mandatory for businessfirms to implement such practices. Pervasive computing, ubiquitous computing, mobilecomputing and traditional business computing are the four main dimensions which remainassociated with ubiquitous system and depends on situation or availability of resources forimplementation techniques.4

Ubiquitous monitoring involves innovative yet complex technologies to monitor every action of people. While this type of monitoring helps a lot to develop a business by studying consumer behavior, this process also involves certain risks or threats too.

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