User Experience Design for Click Retail Online Store

Running head: USER EXPERIENCE DESIGN
User Experience Design
Name of the Student
Name of the University
Author’s note:

USER EXPERIENCE DESIGN1
Table of Contents
Introduction:....................................................................................................................................2
Strategy Plane Research:.................................................................................................................2
UX qualitative interview:............................................................................................................2
User research:..............................................................................................................................4
Ethical understanding of interviewing techniques:......................................................................5
User Persona:...............................................................................................................................6
UX Principals and Data to Scope Plane Outline:............................................................................7
Application Structure and Information Architecture:......................................................................9
Wireframe Implementation:...........................................................................................................11
Wireframe Design:.....................................................................................................................11
Wireframe Test:.........................................................................................................................13
Style Tile:.......................................................................................................................................15
Conclusion:....................................................................................................................................16
Recommendation:..........................................................................................................................16
Bibliography:.................................................................................................................................18

USER EXPERIENCE DESIGN2
Introduction:
User Experience (UX) design is considered to be process design help in creating products
for providing meaningful and required user experience. It merely requires involvement of design
for the whole process that is for integration and acquisition of product. It is merely inclusive of
design, usability and its overall function. User Interaction is all about having understanding the
people who are known to be user of system. The most suitable and famous method of user-
interface design is all about creating personas. High-fidelity of the prototypes is all about
representing the prototype of different products which are in resemblance with each other.
In the coming pages of the report, an overview has been provided with respect to online
retail store that is click-retail. Organization aims to provide different kind of products like toys,
clothing other electronic products. At present, this particular online store requires web
application platform that can be accessed by different devices. User personas will provide detail
with respect to buying pattern of customers. The prototype of this online store is developed by
the help of data collected through user personas, interview and UX research. UCD principles will
provide guidance for whole process of UX development.
Strategy Plane Research:
UX qualitative interview:
User Interview is generally carried out with some potential user which is done for design.
It is an important aspect for ideation stage which is done in the beginning stage of concept
development. User interview needs to follow some particular method where the interview aims

USER EXPERIENCE DESIGN3
to prepare a range of topics. It is needed for recording the thing that is said in interview along
with analysing the whole conversation in Interview.
User-Interview is known to be as one of most suitable method for user research. It can
easily cover all the required topics related to user like their feelings, daily routines and how they
make use of product. Interview can make use of same kind of methodology that is qualitative
interview in different fields. It generally specifies the need of designing a project. As the user
interview need to be completely fit in the design or development process. There are some
practical issues with respect to user-interview process like optimum time and resource for
analysing the method of carrying out interview. User-Interview is generally done over voice or
video platform in case of limited time. In some cases, project with minimum time and resource,
the interview can be conducted in their home user.
In some situation, interview methods are used in design project that is taken from other
field. Contextual interview comes up with benefit of providing much more insight with respect to
the environment where the design will be used. Contextual interview can have uncover flaws for
project design.
Steps of Conduct User Interview
User-Interview is considered to be core of experience method which is the best method
for gaining foundation about the issues that is being encountered by user. User-interview is
found to be base of user- center design which is beginning process which needs to have some
idea and experience. Usability testing is the best method for having feedback from different user
in the whole design process. In other words, user interview is the most suitable method of
learning what a user wants to achieve the thing that is not working for them. User interview is

USER EXPERIENCE DESIGN4
the most suitable method for analyzing the user for different user. User-centered design and
thinking is all about analyzing the issues and figuring out the method to solve it. The steps of
conducting a user interview are
Analyzing what to be answered: It is might be oblivious but it is vital to have an idea
who is conducting the interview. Interviewer needs to understand the questions that need to be
completely answered.
Reframing problem Statement: There is need of considering the different perspective of
same issue for the same problem statement. It is considered to be much more exercise in
comparison to paraphrasing. There are many issues in reframing the problem statement in two
folds that are question which are not taken into consideration in the starting phase. It will help in
conducting the research in much better way. It will be completely based on list of interview
question.
Creating a list of Question: It will merely help in having a good foundation for building
question. Some of the leading question are built in such a way that it can influence the answer by
respondents. The main reason for conducting an interview is all about having a real and truthful
answer to list of question.
Paraphrasing question for 2-3 times: It is an important point for having a list of
paraphrases so that respondents do not understand the required thing in the very first time.
Providing a list of question structure: User interview is mainly made up of four different
parts like introduction, warm up question, main question and wrap up questions.

USER EXPERIENCE DESIGN5
User research:
It mainly comprises of a wide range of investigation methods so that it can add up the
context and insight for design method. The main notion of design research is all about providing
information for design method from user perspective. The research aims to prevent people from
design of user. User research mainly comes up with two section that is collecting data and
synthesis from it so that it can improve the usability. In the beginning phase of project, design
research mainly focus on project needs from different stakeholder understanding the need and
goal of user. Researcher need to conduct interview which will provide details with respect to data
and analytics. It is found to be an interative process where the research emphasizes on shifting
usability. UX research comes up with two methods that is qualitative and quantitative.
There are different kind of UX research methodologies which is done from view point of
A/B test. It comes up with some key methods, understanding and analysis.
Observation: In the beginning step of doing research is all about observing thing around
the people. Design research are required to have training so that they can observe and have notes
for finding the patterns in diverse group of people.
Understanding: Design researcher are required to have an overview with respect to
mental model for people where can interview and test. Researcher need to have an idea with
understanding with mental model. The second thing is that researcher can research for looking
into the mental model where their information can be shared with design team for
accommodating the model.