This study investigates the impact of user generated contents from social media on consumer buying behavior. The research objectives are to investigate purchases made by consumers, SNS users opinions, and provide information from various business operators.

Research on how social media user-generated content affects consumer buying behavior by analyzing consumer purchases, SNS opinions, and business information.

Impact of User Generated Contents from Social Media on Consumer Buying Behavior

This research aims to assess the impact of user-generated contents from social media on consumer buying behavior. Qualitative research approach will be used in this research for conducting the direct and face to face interview on the visitor of Coffee shop in Australia. The investigation will use hypothesis to assess the relationship between independent and dependent variables. The study will use both primary and secondary data collection method for gathering the information regarding research concern. Statistical data analysis method will be used for analyzing the investigation regarding research issues.

Data Science and Big Data

Impact of User-Generated Content on Consumer Buying Behavior

This study focuses on the impact of electronic word of mouth (eWOM) on brand image and purchase intentions in the food industry. It aims to find out the determinants that result in making online information useful to be adopted and the impact of eWOM on brand image and purchase intentions of consumers. The study also explores the factors that result in the adoption of information on social networks and its impact on brand image and purchase intentions of the recipient of information. The research is based on eWOM generated on a subject-dedicated social media platform where food lovers discuss and rate various features of eateries based on their personal experience.

Hartpury University and Hartpury College

Professional Development

Marketing

Design and Creativity

Statistics and Probability

Psychology

Impact of Electronic Word of Mouth on Brand Image and Purchase Intentions in the Food Industry

1. Give a clearer indication of your findings in your abstract.
2. The introduction is still quite lengthy, think about whether this could be refined e.g. by removing some elements that  might sit equally well in the literature review.
3. While there is some useful content in the literature review try and avoid large sections without references/citations. Remember that you are critically analysing the literature, not discussing it extensively.
You might also want to review the number of sub headings that you have .... these could be condensed to avoid interrupting the flow of the narrative. Also avoid too many short paragraphs.
At times the literature review looses a critical perspective particularly towards the end. Make sure that you focus on the salient points and  don’t over discuss the literature at the expense of the other sections.
Your literature is very long compared to your findings and analysis section.Is the rationale for the study element in the right place?
4. The method

Business Development

Film and Theatre

Understanding and Defining E-Word of Mouth Marketing and Its Impact on Hotel Industry in Goa

This study explores the influence of social media influencers on consumer behavior and their impact on the buying decision-making process. It also discusses the factors that affect the credibility and attractiveness of influencers and the concept of impulsive buying.

Impact of User Generated Contents from Social Media on Consumer Buying Behavior

About This Document

Impact of User-Generated Content on Consumer Buying Behavior

Impact of Electronic Word of Mouth on Brand Image and Purchase Intentions in the Food Industry

Understanding and Defining E-Word of Mouth Marketing and Its Impact on Hotel Industry in Goa

Influence of Social Media Influencers on Consumer Behavior: A Study

Understanding Social Marketing Assignment

Understanding and Defining E-Word of Mouth Marketing

Impact of User Generated Contents from Social Media on Consumer Buying Behavior

About This Document

Impact of User-Generated Content on Consumer Buying Behaviorlg...

Impact of Electronic Word of Mouth on Brand Image and Purchase Intentions in the Food Industrylg...

Understanding and Defining E-Word of Mouth Marketing and Its Impact on Hotel Industry in Goalg...

Influence of Social Media Influencers on Consumer Behavior: A Studylg...

Understanding Social Marketing Assignmentlg...

Understanding and Defining E-Word of Mouth Marketinglg...

Impact of User-Generated Content on Consumer Buying Behavior

Impact of Electronic Word of Mouth on Brand Image and Purchase Intentions in the Food Industry

Understanding and Defining E-Word of Mouth Marketing and Its Impact on Hotel Industry in Goa

Influence of Social Media Influencers on Consumer Behavior: A Study

Understanding Social Marketing Assignment

Understanding and Defining E-Word of Mouth Marketing