User Interface and User Design

USER INTERFACE AND USER DESIGN 1
User Interface and User Design
By (Name)
Name of Class/Course
Professor Name
Name of School/University
City and State
Date

USER INTERFACE AND USER DESIGN 2
LO1
Introduction
The report focuses on study of Elite Aesthetics’ online site interface. The website is
hosted online, and it can be accessed by anyone worldwide. The Elite Aesthetics ‘clinic was
started by Dr Shirin Lakhani and it is in Greenhithe, United Kingdom. The clinic was
founded in the year 2013. The Elite Aesthetic’ clinic provides the following services
including facial aesthetics, medical grade skincare, 3D Lipo body contouring, hair
restoration, consultation services, etc. The company has offer various products for skin, hair
supplements, eyelashes, and more. The aesthetic physicians conduct non-surgical aesthetic
treatments. It is also known that about 99 % of the content on the website is in English, a
language spoken and understood by the largest target population in the England (Browne, D.
ed., 2016).
Standards of UX and UI design:
1. User Experience (UX)
User experience it is how somebody feels while using the system which could be a software a
website or even an application web.
It is significant to the failure or achievement of any product in the market. User
experience is the procedure design crews use to produce products that deliver significant and
important practices to consumers. It entails the development of the whole process of attaining
and integrating, planning, labelling, function and usability (Desurvire, H. and Wiberg, C.,
2015).
1.1 System Performance. It is how quickly the user interface reply or react when client
connect to the website and interact with the services and products being offered. The time

USER INTERFACE AND USER DESIGN 3
taken for a system to respond and send a reply should be less to encourage customer to
inquire more information in a very small time.
1.2 Usefulness. It measures the value of certain structures, functions and information that
your products avails to the users.
1.3 Desirability. Desirability is offering an experience which is pleasant to users as they use
your products. By making your customers happy you build an emotional connection with the
clients, convincing them to continue using the products since it fulfils their desire (Travis, D.,
2017).
1.4 Simplicity. It is the ability to use a product delightfully, efficiently and with ease. For
example, booking an appointment should not have many processes.
1.5 Accessibility. This describe the ability of users to use services and products, however not
to a degree of users accomplishing their objectives. Developers should build products
accomplishing the wants of all prospective customers, such as people with special needs or
anyone facing any barriers.
2. User Interface (UI) design
2.1 Page Layout. It is a way of manipulating and influencing the attention users on a page to
deliver a meaning. Page layout is a way of influencing the user’s attention on a page to
deliver significance. While designing put the utmost vital information to stand out and the
least significant to catch less attention. Similarly, user should be capable to comprehend the
informational organization of the page on its (Comi, A., Schiraldi, M.M. and Buttarazzi, B.,
2018).

USER INTERFACE AND USER DESIGN 4
2.2 Font. Font size and font style influence the how a massage is conveyed, and this may
have an impact on the user’s emotions. Certain fonts are easy to read than others. The
tougher our brain and eyes have to struggle to understand a text the poorer we get the
message.
2.3 Organisation of the content. Content should be arranged in a systematic manner from the
most important to the least significant. Start by presenting information or products that users
use more often. Also start by showing product or services that have offer to attract the
attention of your client.
2.4 Text appearance. The style you use to write your text or message speaks a lot on your
behalf of you and the products. Use a simply or a stand style that can be understood easily by
everyone.
2.5 Colours. Colours play an important role in user interface. You should use different
colours for different products. Colours most of the time influence the decision of customers
since colours attract their attention. Like in clinic you should use clam colours like white,
grey, black etc. use one colour to convey one message to avoid confusion.
Problem statement:
The issues that has been founded in this website versus the UX and UI design standards
are identified below.
1. UX issues vs UX standards:
1.1 System Performance. It has been pointed out that user interface takes time to connect the
clients to the website and get access to the products they offer. It is hard to get an immediate
direct feedback form the doctor. To solve this problem the time taken for a system to respond

USER INTERFACE AND USER DESIGN 5
and send a reply should be less to encourage customer to inquire more information in a very
small time.
1.2 Usefulness. The interface has so many feature, function and information that the user
doesn’t find important in any way. You should research on what your client wants to know
what information is the most and list important to them (Correia, N.N. and Tanaka, A., 2015).
1.3 Desirability. The clinic does not deliver a pleasant experience to users as they use the
products and services. The services do not offer an emotion fulfilment. The design of
products does not have a convincing look.
1.4 Simplicity. It is the ability to use a product delightfully, efficiently and with ease. For
example, booking an appointment should not have many processes. It is difficult for new user
to interact with the user experience and user interface.
1.5 Accessibility. This describe the ability of users to use services and products, however not
to a degree of users accomplishing their objectives. Developers should build products
accomplishing the wants of all prospective customers, such as people with special needs or
anyone facing any barriers.
2. UI issues vs UI design standards:
2.1 Page Layout. The layout of the pages in the Elite Aesthetics website is well designed in a
way that it manipulate and influence the attention of users. The website have put the utmost vital
information to stand out and the least significant to catch less attention.
(Welty, C., Aroyo, L. and Horvitz, E., 2019).

USER INTERFACE AND USER DESIGN 6
2.2 Font. The font size and font style on the Elite website can be easily read. The readers do
not have hard time see, read and understand the message.
2.3 Organisation of the content. Elite website have organized its content in a strategic
manner which helps the user get to know more about the clinic such as what it offer, how
treatment are done and its achievements over the years.
2.4 Text appearance. Elite website have used different text appearance, the heading are in
bold so as to get the reader’s attention. The content under the heading is in normal font. In the
content there are some words that have been written in different colours.
2.5 Colours. Elite website have used several colours. There is colour consistence on the
interface which is good for the clinic website. Some of the words have been highlighted with
different colour.
P1
User Experience:
User experience it is how somebody feels while using the system which could be a software a
website or even an application web.
It is significant to the failure or achievement of any product in the market. User experience is
the procedure design crews use to produce products that deliver significant and important
practices to consumers. It entails the development of the whole process of attaining and
integrating, planning, labelling, function and usability
The methods that can be used to identify UX requirements are identified below.

USER INTERFACE AND USER DESIGN 7
Qualitative method – data acquired in quantitative method is used in the measurement of
exact counts gathered for example number of times a link was clicked. Therefore in order to
understand the results you need to comprehend the context.
Commonly used UX research techniques that can deliver qualitative data are Surveys and
Questionnaires, interviews, Customer Service and focus groups.
1) The use of Surveys and Questionnaires are an informal technique to collect a huge
quantity of information about users that will help in decision making and knowing the
market. Survey, it is normally applied when a company want to collect bulky section
of data, survey can be carried out offline or online via manual surveys. A survey is
conducted using a questionnaire which have a list of question which have several
choices, ranking scale.
2) Interviews. An interview is a discussion where an interviewer ask interviewee
questions and the interviewee provide answers.
 Formal. It is one of the oldest form of interview. This is an interview where
the interviewer look for technical knowledge and theoretical comprehending
of a matter in question, this type of interview is carried out in an office.
 Informal. It is not necessarily conducted in an office. The interviewer carry out
this interview to understand the interviewee and how he or she is going to
relate with other people.
3) Customer Service. It is the advice and the help a company provide to its customers before,
during and after buying the company’s goods and services,

USER INTERFACE AND USER DESIGN 8
Quantitative method –
Various UX experts settle towards these methods, because are extensively alleged to be easier and
inexpensive compared to qualitative methods. Quantitative method are significant part in the part
of any skilled UX investigator’s toolkit.
3) Customer behaviour monitoring system. It is a UX system that is use to keep track of
customer activities that is, the types of product they buy most and what they buy least and
when they buy the products.
Usability Tests. It is a method used in user-centered interface design to examine a good by
testing it on users before the final product is released to the market.
Statistics. The art of gathering grouping, examination, clarification and demonstration of
data.
4) Feedback forms
This are forms that are used to get client response. This forms assistance in refining products
and services. It is measured as one of the best effective and inexpensive techniques of
understanding customers and determining client contentment. It is highly used by many
businesses because it is an efficient way of communication. A decent feedback form should
be simple and friendly to the user.
5) Beta version
It is a software that is given to a group of people before the real software is released, to try it
in actual environments. Testing that is done in beta is important since developers are near
their products. Beta Testing. It permits you to bring out a product which is almost done to
persons who are glad to try it and deliver critical response.