Uses of Big Data in Business Organizations : Report

Added on - 21 Jul 2020

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Uses of Big Data inBusiness Organizations
Table of ContentsINTRODUCTION...........................................................................................................................1Project objective...............................................................................................................................1Project Scope.................................................................................................................................1Literature Review............................................................................................................................1CONCLUSION................................................................................................................................6REFERENCES...............................................................................................................................7
INTRODUCTIONBig data refers to a term for data sets that are very large and convoluted. This can not bedeal properly by the conventional data processing application software. It is a phrase that definesit as large or massive volume of both structured and unstructured data (Simon, 2013). Indifferent companies, the volume of data is moving too fast or increasing at faster rate and whichis exceeding the current processing capacity. Big data has the potentiality to assist enterprises inimproving their operations by making it more faster and helping in making intelligent decisions.Project objectiveThis project is based on the uses of Big data in Business organizations. The objective ofthis report is to explain all the uses of big data in Google. It tells how Google is dealing withsuch a large volume of data that is being gathered in their corporation.Project ScopeThis project is explaining the small as well as large use of the Big Data in the companylike Google. This project will help company in finding out benefits of Big Data for them. By thisway they can easily finds out how Big data is essential for them.Literature ReviewAccording to the (Simon 2013), the volume of data is not fixed in any enterprise and thetraditional software and techniques are not capable for dealing with such a vast volume of data.So, a new concept is emerging that is known as Big Data. It is used by approximately allcompanies for handling their large volume of data.Minelli, Chamber and Dhiraj (2012)say thatin previous years organization were using focus group and questionnaires for finding out thenumber of customers and where are they located. But the says thatDavenport (2014)with BigData this is not needed any more. Big data are allowing enterprises to entirely represent or mapthe DNA of its users. The selling can be increased effectively by knowing about the customerswell. This can also creates privacy issues if not being executed carefully.A good example of that is the case when there is target to find all the teenagers who arepregnant before the father even knew. TheCavoukian and Jonas ( 2012)say that if firms willmake sure that secrecy of consumers are not vulnerable, then Big Data can effectively presentpersonalised insights about each and every user. By using the inter related information of social1
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