Analyse the data in the TravelPac Q3
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Added on 2020-10-05
Analyse the data in the TravelPac Q3
Added on 2020-10-05
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USING DATA TO BUILDBUSINESS PRACTICE
Table of ContentsINTRODUCTION ..........................................................................................................................3MAIN BODY...................................................................................................................................3Analysing the data of TravelPac Q3 in order to gain understanding of patter of travel by Ukresidents ......................................................................................................................................3Defining the tools and techniques which are similar to business decision making....................5Method used for the analysis ......................................................................................................5Results .......................................................................................................................................5Interpretation of the findings ......................................................................................................9Recommendation regarding potential target segment..............................................................10CONCLUSION .............................................................................................................................10REFERENCES..............................................................................................................................11APPENDIX...................................................................................................................................12
INTRODUCTION Business practice is the strategies which are being formulated by the organisation inorder to achieve their goals and objectives in the effective and efficient manner. In the presentstudy , the data is being provided by TravelPac regarding pattern of travel by UK residentswhich assist in identifying the number of travellers which are visiting and leaving UK. Theinformation provided by International passenger survey about those passengers which areentering or leaving the UK. Moreover, this assignment will make recommendation about thepotential target segment on the basis of the information which is gained through the survey. MAIN BODYAnalysing the data of TravelPac Q3 in order to gain understanding of patter of travel by Ukresidents The data provided by International passenger survey which is is contained in TravelPacQ3 2017 has provided information regarding the pattern of travellers which are entering andleaving UK. The data has provided understanding about the various passengers which travel todifferent countries for different purpose such as holiday and spending time with friends andrelatives etc. The data provided by TravelPac can be analysed as follows :Year : The data provided in the TravelPac consist the information regarding the traveloccurred during the years 2017 . so the TravelPac has included the information of 2017travel. Quarter : The information contained in the TravelPac regarding the quarter of the yearin which the travel took place. The data for the passengers include the third Quarter ofthe year 2017 which is July to September in the which the travel took place. Residents : The TravelPac contains the the information regarding the residents which aretravelling to different countries. It means the information regarding the passengersresidential status is being included in the data which has provided information that thelarger number of people which are either UK residents or the non - residents of UK whichare living in some countries for the different purpose. The data involved in TravelPacprovided information that there are larger number of UK and overseas residents whichhave travellers in the quarter of July to Sept of the years 2017.
Mode of travel : It is the way the people reach to their destination and thus differentpeople uses the different mode of transportation in order to reach their destination as pertheir convenience. As per the Data gathered through International passenger survey thereare different mode of travel which are being chosen by different travellers which consistof Air, sea and tunnel. It can be analysed from the data that most of travellers chose theair mode of travel to their destination. Travelled country : The TravelPac data has provided information regarding countrywhich are being selected as country for travel by different passenger. The UK andoverseas residents has travelled to different countries which consist of Czech republic,France, Germany, Irish republic, Italy , Spain,United Arab Emirates etc. Also, It isanalysed that the most visited travel place by the UK and overseas residents are Spain,Italy and France (Yang and et.al., 2017).Purpose : The purpose of Travel state the reason for the travelling to different countries.The information gathered through the TravelPac state that most of the people visited toanother counties due to several purposes which consist of Holiday, meeting friends andrelatives, business -purpose and for the study (Xu, Frankwick and Ramirez, 2016) . Package : It shows the information regarding the independent or non - independenttravellers which means the if he passenger has travelled alone of with some other people.It has provided information that the people which travelled for holiday purpose weremostly independent (Merriam and Grenier, 2019). Age : The Age group of the people are being considered for the study. the TravelPac hasdivided the travellers into different group which consist of 0-15, 16-24, 25-34, 35-44, 45-54, 55-64 and 65 and above. Sex : The TravelPac has provided the information regarding the female and male whichhave visited to the different countries during the July to sept quarter. Duration : It provide the information regarding the nights which are being spend by thevisitors in another country. It consist of 1-3 nights to 28-90 nights (Johnson and Rohrer,2018). Amount Spent : It shows the amount which is being spent by the UK and overseasresidents on they travel to another country which is between 0 to 215872953.
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