Using Data to Build Business Practice - Doc

Added on - 22 Nov 2020

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USING DATA TO BUILDBUSINESS PRACTICE
TABLE OF CONTENTSReason for questionnaire as best method of data collection for project.....................................1Data required to be collected.......................................................................................................1Designing questionnaire..............................................................................................................1REFERENCES................................................................................................................................5
Reason for questionnaire as best method of data collection for projectOn the basis of given case scenario, B&B is planning to renovate premises with anobjective to improve or increase occupancy rate. In this regard, business entity of B&B decidedto gather information regarding renovation concept through survey via questionnaire. It is aneconomical mode to gather information for both parties. There is no requirement for visitingevery respondent on personal basis (Ebert and et.al., 2018). Apart from this, this is best way ascompared to others such as observation or interview, when the sample population is spread overhuge territory. It also permits a nationwide and international coverage. Hence, by conductingsurvey business entity would become able to assess customer’s expectation related to layout,designing etc.Data required to be collectedThe data is going to be collected with context to plan for renovation as it shouldundertake details related to expansion, affordability and important information related tooccupancy rate. It will gather information related to suitable location and recent attractions ofcustomer along with their desires (Birinci, Berezina and Cobanoglu, 2018). In the similar aspect,there is basic requirement for gathering information related to type of rooms or background ofthe business. Henceforth, it has requirement to gather information related to current trends andunique feature which are preferable and needs of this present generation. Thus, through themeans of purposive sampling 20 guests of B&B will be selected for survey purpose.Designing questionnaireThe below questionnaire will help to collect data related to renovation of business as thiswill help in attaining competitive advantage and for setting layout. It is indirect question relatedto cost or affordability which is basic feature to be known for setting budget. For laying specialemphasis, it has stated information related to quality and comfort zone. In the present scenario,people lays focus on dinning and swimming pool so it has been stated. Moreover, architecturalstyle and special features leads to USP and window treatment and decorative are useful forbusiness expansion. These all questions are designed as per current trends in hotels and roomservice and even could be answered straight forwardly. In addition to this, it has alsoconcentrated on natural features and suggestions which should be addressed because it will helpin avoiding issues and preferences.1
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