Critical Self-Reflection on Completing Assignment 1 Using Gibbs' Model

This essay presents a critical self-reflection on the process of completing a prior assignment, utilizing Gibbs' Reflective Model as a structural framework. The reflection encompasses various stages of the model, including description, feelings, evaluation, analysis, conclusion, and action plan. The author reflects on the experience of working on a project individually, the initial overconfidence, and the subsequent realization of the approaching deadline. The difficulties faced in finding appropriate and reliable data are highlighted, along with the emotional journey from excitement to anxiety during the research and analysis process. The evaluation stage involves assessing the reliability of sources and understanding the importance of marketing agility, even during crises. The analysis reveals both positive and negative aspects of marketing agility, including its impact on employee autonomy and the need for safer provisions for workers during a pandemic. The conclusion emphasizes the role of marketing agility in business success and the importance of adapting to customer needs. The action plan outlines future strategies for similar projects, focusing on dedication, fair measures, and avoiding plagiarism. Desklib offers a range of study tools and past papers to support students in their academic endeavors.

USING GIBBS’S REFLECTIVE
MODEL AS A STRUCTURAL GUIDE,
PROVIDE A CRITICAL SELF
REFLECTION OF THE PROCESS OF
COMPLETING

Contents
MAIN BODY.......................................................................................................................................3
Gibbs reflective cycle........................................................................................................................3

MAIN BODY
Gibbs reflective cycle
This model is explained with the help of 6 stages which covers every bit of experience
and what they had to go through with the steps they have taken at each stage. Most of the
time it is believed that steps and stages are repeated but some of the individuals work with
single stages too as per their preference.
Description-
The stage of description describes and explains the experience that individual faced
while working on the project. It also assesses and highlights all the difficulties that were
faced by them. For instance, there was a project which I had to work on so that I could
complete it on time. All the analysis and collection of information was supposed to be done
by me as there were restrictions to work with a partner or any of the member of the team.
This created a problem me as there was no one with me who was concerned about the work
and working single handed I was totally stress free and overconfident. I thought that I will
complete the work before deadline but when I came to it later I realized that I made a mistake
it was supposed to be started soon. I started very late when everyone was going to submit
their work. Then I worked with dedication and full focus so that I don’t miss out the
submission. The difficulties faced by me was to find the appropriate data because the task
assigned to me was very complex and not every source can be relied upon.
Feelings-
When I got to know that I have to work on this task I was excited because I knew by
conducting a research and analysis I will be able to increase my knowledge and learn new
things. While working on it I found it there was so much information and I was feeling
anxious because I had to sort it in the right manner so the final draft can be presentable to
everyone and can be easily understood by the viewers. While I was working on this report I
felt poor for the workers as they had to work for the company as they were making masks
during lockdown but still their motive was social. I realized that even they deserve their
safety at the time of pandemic but they were there to support the people.
Evaluation-
While collecting the data for this project I got so many sources from which I could
have collected the data but I made sure which of them were authentic and reliable so that any
information put together by me in the report is not used before or copied because I did not

want to leave a mark or raise a statement that I cheated. Apart from this while working on
this report I evaluated different framework and theories in order to assess their reliability. I
learned that agility of marketing was necessary even at this time for the company as they
have to set strategies to work on the opportunities and overcome threats. At the time of
evaluation I got to know that there are sometimes negative impacts left by a business when
they are in crisis. I understood that company had to work up a strategy of response to calm
their customers down. I understood that it was not new in their business as their dealings
involved risk and if it does not work in the right manner then it will lead the company to
crisis.
Analysis-
As per the analysis I conducted I was able to figure out both positive as well as
negative aspects of conducting business in that way as there were some reasons behind it. The
positive factor of conducting this analysis was that I was able to figure out that marketing
agility is an important aspect irrespective of condition of global environment as this will help
the business to know the changes that are taking place in the perception of their target
audience and they will be able to prepare on the basis of that. I understood that with this they
can plan properly and by such initiatives they can keep their organization ahead of their
competitors. The rate of success of this method will all be relied on the management fulfilling
their duties by managing fairly. On the other hand, negative outcome that I was able to figure
out was that the freedom that is given to employees on the basis of marketing agility is
affecting their hierarchy and operations as workers were not reporting to their higher
authority because many of them were misusing the autonomy provided to them. Also I felt
that there must be more safe provisions for the workers who are working at the time of
pandemic as even they are risking their lives.
Conclusion-
I understood the importance and role played by marketing agility as it is the stairs to
reach success for any business. I learned that management cannot wait for the right time as
anytime they feel their business is in operations they will have to spread awareness in order to
promote it so that they can reach their goals and objectives by meeting the target set by them.
I understood that in order for business to be successful and leave their competition behind
they will have to work ahead with the pace of market and provide services as per the needs
and wants of customers. I understood that even agility will work in the right manner if it is

used with the right frameworks and pattern required for it. Apart from that I realized that
companies invest in different areas in order to survive and they will continue to do that in
order to achieve more but it needs to be done as per the expectations of customers and other
stakeholders involved in their business. Because without their support they won’t be able to
go much ahead.
Action Plan-
After the analysis was completed I can assure anyone and share the right form of
information if the topic is the same as this report. It is because I went through all the reliable
sources tested their authenticity on the basis of research and old reports. But with the help of
this I have been able to gain confidence in myself that if anytime this thing happens again
where I have to work on a report or project on that is on marketing agility then I can assure a
guaranteed ratio of success. Because I will be aware of all the methods and theories to
undertake in order to make it presentable and reliable for the audience. Apart from that I will
continue to work with dedication and fair measures so that the content reported by me does
not turn out to be false or plagiarized as it can affect my reputation and I may never get the
chance to work on these form of projects or task again. It is because no one will want to give
a chance who cheat or used unfair methods to complete their work.