Using Social Media in the Workplace to Communicate: Study Based on Telstra

Running head: MGT502 BUSINESS COMMUNICATION
MGT502 Business Communication
Report
Topic: Using Social Media in the workplace to communicate: Study based on Telstra
Student’s name:
Name of the university:
Author’s note:

MGT502 BUSINESS COMMUNICATION 1
Executive Summary
This report focuses on the communication through social media in the workplace. This report
narrowly focuses on Telstra, the telecommunication company in Australia. Telstra already has
the internal communication system which helps the company to have better communication. In
the business world, social media communication between companies and employees is not one
with one-way direction. Telstra management forced the employees to follow some basic rules of
social media. Companies can directly receive feedback on their services and quickly shape their
strategies according to that. In a personal relationship, social media had added another way to
connect and communicate with our significant others. On top of that management creates a new
way to publicly show the relationship between two people. The employees expect an instant
response to our requests and messages in the virtual world and at the same time, we feel the need
to do this for the others. This report highlights the advantages and challenges of using social
media in the workplace exploring the recommendations on that. Telstra can use cloud base
software so that the company can merge the social media platforms with the software.

MGT502 BUSINESS COMMUNICATION 2
Table of Contents
Introduction......................................................................................................................................3
The concept of Social media in workplace communication............................................................3
Advantages of using social media in the workplace to communicate with employees...................4
Challenges of using social media in the workplace.........................................................................5
Use of social media in communication by Telstra...........................................................................6
Impact of social media on the workplace to communicate with employees...................................8
Recommendations and conclusions.................................................................................................9
Reference List................................................................................................................................11

MGT502 BUSINESS COMMUNICATION 3
Introduction
The age of the internet has changed the way the employees communicate in the
workplace and social media let the people connect with others virtually. Social media infiltrates
every side of life and in the workplace; connected existence can be both advantage and
disadvantage for the organisations. According to Mai & Hoffman (2014), using social media
communication in the workplace let the other employees know more about colleague’s personal
lives and the employees may get to inform about the customers. The purpose of the report is to
highlight the using of social media in the workplace to communicate and the report focuses on
Telstra, the communication giant in Australia. This report explores the advantages and
disadvantages of using social media communication in the workplace. Workplace
communication continues with technologies; however, without exchanging the meaningful
dialogue; the employees may unable to increase the ability to work in collaboration.
The concept of Social media in workplace communication
Workplace communication has evolved due to the introduction of the new channels of
communication and people in the workplace prefer online communication to share the
information. As stated in the article by Habibi, Laroche & Richard (2017), in the workplace,
17% of communication is expressed by the spoken words and 83% of the communication is
conveyed by body language, eye contact and online communication. Organisations make a
private group for the employees in social media platforms where the employees can comment
and share their concerns. In addition, the companies can share the notice or memorandum in the
social media group so that the communication reaches to the employees easily. The organisations
need to determine that the employees must follow the right norms in collective intelligence and