Using SWOT Analysis as a Strategic Tool

Running head: USING SWOT ANALYSIS AS A STRATEGIC TOOL
Using SWOT Analysis as a Strategic Tool
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1USING SWOT ANALYSIS AS A STRATEGIC TOOL
Table of Contents
Introduction................................................................................................................................2
Discussion..................................................................................................................................2
What is SWOT Analysis?......................................................................................................2
When to conduct SWOT analysis..........................................................................................3
Conducting SWOT Analysis..................................................................................................3
Checklist of the possible SWOT factors................................................................................4
A real-life example.................................................................................................................5
Conclusion..................................................................................................................................6
References:.................................................................................................................................7

2USING SWOT ANALYSIS AS A STRATEGIC TOOL
1. Introduction
SWOT stands of Strengths, Weaknesses, Opportunities and Threats. It is to note that
SWOT analysis refers to a strategic planning for identification and understanding of the
strengths, weaknesses, opportunities and threats that affect a particular business, situation or a
project. According to Bull et al. (2015), it is a highly flexible tool and can help in decision
making process in every circumstances. This paper shall elaborate on discussing how
companies can make use of SWOT analysis as a strategic tool for overall business success.
2. Discussion
2.1. What is SWOT Analysis?
As already mentioned, SWOT represents Strengths, Weaknesses, Opportunities and
Threats. It is a tool that is basically used for the evaluation of the internal (strengths and
weaknesses) and external (opportunities and threats) of a company. It is often called TWOS
analysis (Gurel & Tat, 2017). It is to note that a SWOT analysis starts by collection of data
and information about an organisation or a project and ends with a solid decision on the basis
of interpretation of the details and information that are summarised in the matrix. According
to Bohari, Hin and Fuad (2017), it is a very useful way of drawing together the analysis of the
external and internal environment of an organisation. It is a planning methodology that helps
an organisation to build a strategic plan in order to meet the business goals and improve the
business operations while keeping the business relevant
 Strengths- Strengths refer to the positive attributes that the internal to the organisation
or the situation that are under or within the control.