Urban and Suburban Visual Perception: A Report on Audience Trust

This report examines the impact of visual perception on audience behavior, specifically focusing on the differences between urban and suburban areas. The analysis considers how visual elements influence audience trust, a concept derived from interpersonal interactions, and its implications for advertising campaigns. The report explores how the creative appeals and strategies used by advertisers, including the selection of content mix, are influenced by the target audience's location. It includes a visual analysis of images representing both urban and suburban environments, highlighting the differences in their backgrounds and the perceived level of safety. References to academic sources support the findings, including studies on color, contrast, gestalt theories, and their impact on visual communication design, along with research on factors affecting the human visual system in 3D displays and the application of sensorimotor adaptability training. The study underscores the importance of understanding audience perception in different geographic settings for effective marketing and communication strategies. This report is available on Desklib for students to review and learn from.

Using Visuals to
Enhance Viewer
Perception
Name of the student
Name of the University

Viewer perception:
 The notion of the audiences
trust in the media, apply the
concept of trust that originate
from the interpersonal
interactions to the interaction
of the audiences with the
media.
 The viewers perception,
attitude toward the
advertisement, it helps the
advertisers plan the advertising
campaigns of them.
 The creative appeals, style of
execution and the creative
strategies, the advertisers are

Image for urban areas:

Image for suburban areas:

Differences between urban
viewers & suburban viewers:
 The urban areas the lead of ethnic
change with the non-whites, at
present a clear majority of the
people in the urban areas. On the
other side, in the rural and
suburban areas are white.
 The suburban and urban
communities has been becoming
very much different from one
another as well as they are
different from one another
politically.
 The adult citizens in the urban
areas, long aligned with the
democratic parties.

Differences between the images:
 There is not much differences between the
images. As it can be seen from the first image
(urban area) the children are playing on the road
without any hesitation.
 On the other side, in the second image (suburban
area) the children are also playing on the road.
 The main differences between the images is the
background. The background of both the images
clearly state the area, where it is urban or
suburban.

Visual analysis:
 Both the images are having clear indication
about the neighborhood safety.
 The background of both the images are
different as well as they are stating that the
first image is of urban areas and the second
image is of sub-urban area.
 The images are also stating that there is no
hesitation to play on the road and there is
also having the existence of safety.

References:
 O'Connor, Z. (2015). Colour, contrast and gestalt theories of
perception: The impact in contemporary visual communications
design. Color Research & Application, 40(1), 85-92.
 Park, M. C., & Mun, S. (2015). Overview of measurement
methods for factors affecting the human visual system in 3D
displays. Journal of Display Technology, 11(11), 877-888.
 Malamed, C., 2015. Visual design solutions: Principles and
creative inspiration for learning professionals. John Wiley &
Sons.
 Bloomberg, J. J., Peters, B. T., Cohen, H. S., & Mulavara, A. P.
(2015). Enhancing astronaut performance using sensorimotor
adaptability training. Frontiers in systems neuroscience, 9, 129.