2UTILITARIANISM VS DEONTOLOGYi.Cyber Stuff Company has hired Max Consulting, a consulting business company ofMax, to analyze bids from different software developer and select the appropriateone. Max selected the bid written by his wife who works in Networksx as a biddingsoftware developer. Max is in a dilemma if he should disclose the fact to Cyber Stuffthat the selected bid is written by his wife as he is not sure about the resulting impact.ii.The relevant facts are-Max has a small consulting business company.He got hired by a company to select the correct bid.He chose the bid written by his wife who works in a bidding softwaredeveloper company.He is in a dilemma if this fact should be told to the company who hired him.He is afraid that it might have a negative impact on the company.This effect can hamper the growth of his small business. iii.In Max’s dilemma the Utilitarian approach will be used as it takes into account theresulting outcome. If Max discloses the fact that the selected bid has been written byhis wife then it can have drastic impact on his business. As it is a small consultingbusiness, this kind of an outcome can hamper the growth of his business. It needsstruggle to attain a positive outcome at the fullest without causing any harm orsuffering to the company. iv.In utilitarianism, it is believed that the aim of morality is to improve life by increasinghappiness and decreasing unhappiness. So to address Max’s dilemma it can besuggested to him that the fact should be kept hidden until and unless it is hamperingthe reputation of his company. As the bid has already been submitted, there is a high

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