Business Communication Report: Vaccine Awareness and Barriers LSC

This report analyzes business communication theories in the context of promoting vaccine awareness in the UK. It identifies barriers to vaccination, including physical, emotional, informational, attitudinal, and cultural obstacles. The report then proposes strategies to overcome these barriers, such as providing comprehensive information through digital and physical campaigns, leveraging social media platforms for effective communication, and building trust through reliable sources. It references Weber’s Classic Organizational Theory and Tompkins and Cheney’s Organizational Control Theory to frame the analysis. The report concludes that addressing misinformation and fostering trust are crucial for successful vaccine campaigns, emphasizing the role of clear and accessible communication in achieving public health goals. The document is available on Desklib, a platform offering a range of study tools and solved assignments.

Aula, P. and Mantere, S., 2020
\
INTRODUCTION
Business communication is the method of exchanging information
between people inside and outside the company. Good business
communication is when the employees and the association achieve the
organizational goals. Their fundamental goal is to improve organizational
practices and reduce the errors and mistakes. The report discusses theories of
organisational communication. Further it promotes vaccine awareness in the
UK and the way to overcom e the vaccine threats.
1. General theories of organisational communication
 Weber’s Classic Organizational Theory- This states that
organisation must have clearly defined roles and responsibilities and
along with this communication needs to be in hierarchical, structured
and clear. The work is allocated according to the capabilities.
 Tompkins and Cheney’s Organizational Control Theory- It is
extension of Weberian theory. In this it states that there are four
control which determines how organisation exercise power within and
whether they are simple, technical, bureaucratic and concretive.
BUSINESS COMMUNICATION
2. Barriers to Taking Vaccines
 Physical Barrier - The UK public was not aware that they had
booked a vaccination appointment and they thought the vaccination
centre is far from their location so it is not easy to get a vaccine.
 Emotional barrier – The people are therefore afraid to get
vaccinated. Most people think that they shouldn't go to crowded
vaccination centres to protect themselves from the diseases. The
people were thinking that vaccine is new and untested and were
worried that they will get sick.
 Information Barrier - Crowds have misinformation that
vaccination could harm their bodies, which is a completely wrong
assumption. Therefore, people need to be aware of the effects of the
vaccine and its importance in preventing the disease
 Attitudinal Barrier- If some people believe that vaccination would
help prevent the disease, but on the other hand, some people believe
that vaccination could increase the risk of contracting COVID-19 as
it would weaken the immune system.
 Cultural Barrier- Even the doctor speaks English, these people do
not feel confident enough to speak to a doctor or other appropriate
person. Hence, the culture barrier is one of the reasons people are
not vaccinated.

3. STRATEGIES TO OVERCOME BARRIER
 Fuller Information- Citizens with half information from dishonest
sources become scared. Therefore, the UK government is providing
more complete information both digitally and physically through
external campaigns, media such as televisions, to bring clear,
applicable and microscopic information to people.
 Social Media - The government's initiative to promote through the
social platform like Instagram, Facebook, WhatsApp and other
sources to get the message across between people has won trust and
ensured that people have timely access to vaccinations with detailed
and clear information from reliable sources.
CONCLUSION
From the above report it is concluded that the barriers encountered
during the vaccination camps are false, although it is humour that prevents
people from getting vaccinated. The strategies used to overcome humour are
a great way to spread awareness in people's minds. The main goal of the
government is to bring a vaccine to the country.
REFERENCES
 Thurlow, C. ed., 2019. The business of words: Wordsmiths,
linguists, and other language workers. Routledge.
 Seo, Y., Primovic, M.J. and Jin, Y., 2019. Overcoming stakeholder
social media fatigue: a trialogue approach. Journal of Business
Strategy.
 Kasemsap, K., 2019. Professional and business applications of
social media platforms. In Social entrepreneurship: Concepts,
methodologies, tools, and applications (pp. 824-847). IGI Global.
 Verčič, A.T. and Vokić, N.P., 2017. Engaging employees through
internal communication. Public Relations Review, 43(5), pp.885-
893.