Value Chain Analysis of Latureae Assessment 2022

Running head: VALUE CHAIN ANALYSIS OF LATUREAE
VALUE CHAIN ANALYSIS OF LATUREAE
Name of the student
Name of the university
Author note

VALUE CHAIN ANALYSIS OF LATUREAE
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1. Introduction
Latureae is an organization that is committed to bring forth disruptive innovation in the
health and wellbeing sectors. The concerned organization was established in the year 2000and
developed a range of products and services based on natural approach to health through expertise
over the use of vitamins, minerals, herbs and nutrients. The major objectives of theorganization
is to become a market leader through frequent innovations and product development. The
organization also aimed at initiatingsustainable development in the field of health and welfare of
different communities. The research will aim at exploring the Value chain analysis of
Latureaewith the objective of identifying the different primary and secondary activities.
2. Value chain analysis

VALUE CHAIN ANALYSIS OF LATUREAE
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2.1.Primary Activities
2.1.1. Inbound logistics
The inbound logistics of an organization enables an organization in identifying the
supplier relations that are held by the same while operating in the different markets. In this
relation, the concerned organization sourced sustainable raw materials from the local and the
nationalized suppliers. The stable relations with the suppliers enabled the organization in
improving the continuous flow of raw materials for empowering the sustainable flow of
operations. Heinrich (2015) stated that the continuous flow of raw materials through improved
relation with the suppliers enables an organization in managing the inventories, the stock of raw
materials and the production process in orientation with the market demand. It has been noted
that the concerned organization source its raw materials from 2000 suppliers which greatly
contributed to the uninterrupted functioning of the business operations. Therefore, the effective
relation with the suppliers enabled Latureae in improving the production lines through
uninterrupted flow of raw materials.
2.1.2. Operations
The assessment of the operations of an organization permits the same in identifying the
loopholes in the process design. The developmental operations of the businesses are specifically
based on the efficiency of the process design. Loy et al. (2016) stated that the improvements in
the organizational processes enables an organization in maximizing the productivity to fit into
the market demand. The organization aimed at manufacturing, distributing and operating as an
advisory firm for developing strong informed customer related culture and improving the health
and wellness related propositions for Australian customers. The different operations of the
business are focused on improving the health and wellbeing related needs of the customers.