Value Creation of International Companies

Running head: VALUE CREATION
Value Creation of International Companies
Name of the Student:
Name of the University:
Author Note:

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Table of Contents
Introduction:....................................................................................................................................2
About Fosroc:..................................................................................................................................2
I) Proficiency in Marketing & Pricing Analysis:.............................................................................3
Strategic Thinking:......................................................................................................................3
Strategic Marketing Analysis and Budgeting:.............................................................................4
Financial Analysis in Product Portfolio Management:................................................................5
Pricing Methods and Strategies:..................................................................................................5
Financial Dimensions of Pricing in International Business Strategies:.......................................5
Lump sum contract:.................................................................................................................5
Unit price contract pricing:......................................................................................................6
Strategic Scorecards:...................................................................................................................6
Promotion: Push strategy & Human Resource Management:.....................................................7
Promotion: Pull Strategy & Intergrated Marketing Communication:.........................................7
Supply Chain Management and the Place Distribution Decision:...............................................8
Performance Valuation and Strategic Financial Structures:........................................................8
Strategic Value Analysis:............................................................................................................9
Risk Management – Corporation Radar and Early Warning systems:........................................9
Conclusion:......................................................................................................................................9
References:....................................................................................................................................10

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Introduction:
Business organisations in order to maintain their market positions and high revenue
generation, have to form aggressive business strategies. They are under continuous pressure to
make accurate business decisions. These business decisions today rest on diverse tools and
techniques. The aim of the business decisions are not only generating higher profits but also
creating values to the companies concerned and their stakeholders. There three facts can be
summarised in the statement, “The tools and techniques that were covered in the Strategic
Business Analysis courses are very useful in providing decision-oriented information to senior
management in my organisation and such information will ultimately enhance its corporate
value.” The aim of the paper would be analysing the roles of the decision making tools in
ensuring accurate business decision making in companies. The paper would also aim to explore
how these decision making tools can be used by the companies to create corporate value. The
discussion would be centred on Fosroc, an international building chemical manufacturing
company based in the United Kingdom.
About Fosroc:
Fosroc is a Britain based private sector company which deals in building chemicals. The
product solutions of the company include adhesives, concrete admixers, cement additives,
concrete repair, grouts and anchors, industrial flooring, joint sealants, protective coatings and
waterproofing. The sectors which the company serves consists of concrete, buildings, cement,
airports, road construction, railways, water management, marine, power, oil and gas, chemical
process and industrial chemical technology. The main markets of the company are Europe,
Africa, India, Middle East, North Asia and South Asia. The company has no direct presence
in the Americas. The company however, is represented by its distributors in regions where it has

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no direct presence (Fosroc.com. 2019). The company markets its products to the companies
operating in diverse sectors like construction and infrastructure. The clientele of the company
range from business organisations to government departments. Fosroc, being a private company
does not publish its financial data. However, considering its market presence and strong clientele
base, it can be established that it is financially extremely strong.
I) Proficiency in Marketing & Pricing Analysis:
The following are the aspects which would be covered in order to conduct a marketing
and pricing analysis of Fosroc:
Strategic Thinking:
Fosroc uses strategic thinking to make business strategies. Nickols (2016) mentions that
strategic thinking involves identifying long term strategic goals which business organisations
seek to achieve. As far as Fosroc is concerned, the company engages in strategic thinking to
identify the business goals it aims to achieve. This is evident from an analysis of the official
website of the company which reveals substantial information about its strategies. First, the
company has different types of products aligned to each market. The website of the company
gives a complete information about the products available in a particular country. This means
that the business clients like the construction companies can gain detailed information about the
products which they can obtain to execute projects in the country. For example, if a construction
company takes up a project in Denmark and aims to procure building chemical products from
Fosroc, it can gain information about all the products the latter markets in the country. Secondly,
the strategies which Fosroc has taken in terms of choosing the host markets also reveals a great
deal of strategic thinking. For example, the main construction markets in the world are Australia,
Japan, the UK, Germany, Italy, India, China, the USA, France, Brazil and Russia