Value proposition Strategy for Commonwealth Bank

Value proposition Strategy for Commonwealth Bank
Unit name- MGMT20132 Innovation and Sustainable Business Development
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Executive summary
The primary objective of this value proposition report is to use different tools and techniques
to identify the economic impact of a value proposition strategy proposed for Commonwealth
Bank. Commonwealth Bank is one of the largest banking sector organizations in Australia
and this report will help in identifying the rule that this banking organization is required to
play in the current environment of a covid-19 pandemic. This report has used tools and
techniques of value proposition analysis such as business environment mapping, business
model canvas, value proposition canvas, market segmentation, and SWOT analysis. It is
expected that the value proposition strategy under consideration will have a positive impact
on the Economy of Australia as well as a positive impact on operations of Commonwealth
Bank from a long term perspective.
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Contents
Executive summary....................................................................................................................2
Introduction................................................................................................................................4
The problem faced by the customer...........................................................................................5
Proposed value proposition........................................................................................................5
Performance analysis.................................................................................................................6
Strategic fit.................................................................................................................................6
Novel value proposition (5 tools and techniques)......................................................................6
Value proposition Canvas.......................................................................................................6
Business model Canvas..........................................................................................................7
Business environment mapping..............................................................................................9
Market segmentation..............................................................................................................9
SWOT analysis.....................................................................................................................10
Conclusion................................................................................................................................11
Self-reflection...........................................................................................................................12
References................................................................................................................................14
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Introduction
The main objective of this report will be to identify a value proposition strategy that will help
in mitigating the problems that are being faced by the customers in the current business
environment. The overall impact of COVID-19 had been very significant in the overall health
of people all across the globe. In addition to that economic impact of this disease will also
have a significant long-term impact on business operations as well as individuals (Maital&
BARZANI, 2020). The main objective of this report will be to identify a value proposition
strategy that will help in minimizing the financial impact that the banking sector has on the
overall business operations of a business organization or person.
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