Value Proposition Tesla | Report

Running head: VALUE PROPOSITION - TESLA
Value Proposition - Tesla
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VALUE PROPOSITION - TESLA1
EXECUTIVE SUMMARY
The primary objective of the given paper is to investigate the value proposition of the
automobile industry named Tesla Inc. The concerned company is found to be headquartered
in the region of the United States. The report provides an overview of the organisation in the
concern of analysing the background of the company and the synergy of cars the same deals
with. When studying the value proposition of the company, the report initially determines the
disciplined entrepreneurship canvas of Tesla which helped in the analysis of reason of
existence of the firm, the competitive advantage of the firm, the primary market of the firm as
well as the value creation related to the firm. Thereafter, the report is focused on analysing
the synergies the model of value proposition states and then relates the same to the concerned
company under discussion here in the report (Tesla). The findings of the same were
determined that the Tesla company have created a monopoly in the business market by
manufacturing the most smooth and convenient electric cars.

VALUE PROPOSITION - TESLA2
Table of Contents
Introduction................................................................................................................................3
Overview of Organisation..........................................................................................................3
The Disciplined Entrepreneurship Canvas.................................................................................4
Value Proposition Model...........................................................................................................6
Conclusion..................................................................................................................................9
References................................................................................................................................11

VALUE PROPOSITION - TESLA3
Introduction
As opined by Hatch (2018), the term stated as the value proposition is considered to
be a promise made by any productive business organisation that the same would provide the
required amount of value to its connected stakeholders. Accurately, the promise that is
connected to the value to be delivered, communicated as well as acknowledged and received
feedback upon. As per the view of Punjaisri & Wilson (2017), the concept of the value
proposition is also considered to be a belief the customer has with regards to the benefit
(value) they will be receiving from the business organisations and therefore experience and
acquire the same. In this connection, the given report is focused on investigating and
discussing the value proposition of an automobile industry named Tesla Motors Inc. The
structure of the same is determined below.
Overview of the Organisation
The organisation under discussion here in the paper named as Tesla is significantly
recognised as an automotive as well as energy-based company, which is headquartered in the
region of California, United States (Small, 2017). The company had been known to be
founded back in the year of 1st July 2003. The specialised products the concerned business
organisation deals with the manufacturing of the electric cars throughout the Solar City
subsidiary as well as a solar panel. It operates itself into multiple productions as well as
plants. However, its principal manufacturing facility is termed as the Tesla factory. The
company operates its business wings all across the globe and is also ranked as the world’s
best-selling plug-in manufacturer of passenger cars. The overall vehicle sales of Tesla have
been recognised to increase at a level of 280% from the year that lied in 2017-2018
(Mortimore, 2019). The statistical data shows that the number of vehicles sold in the year of
2017 was recorded to be at a number of 48,000 and it recognisably increased in the year 2018