Value propositon at agnus diary PDF

Running head: VALUE PROPOSITON AT AGNUS DIARY
Understanding Contemporary Organizations
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VALUE PROPOSITON AT AGNUS DIARY
Contents
Introduction...........................................................................................................................................2
Discussion..............................................................................................................................................2
Conclusion.............................................................................................................................................8
References.............................................................................................................................................9
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VALUE PROPOSITON AT AGNUS DIARY
Introduction
In this report a detailed analysis is made to identify the business model of Angus dairy along
with discussion of their value proposition for their internal and external stakeholders. This
analysis is based on theory to demonstrate better understanding on primary aspects of value
proposition.
Discussion
Business model at Angus Dairy
According to Michelini and Fiorentino (2012) the business model is a plan that is utilised by
firms to generate revenue and gain profits and it illustrates a firms product or services that is
manufactured and marketed, expenses incurred and the manner these are done to create
profits and attain business goals. The business model is a systematic outline of course of
actions undertaken by a firm for profitably running its business operations in identified
markets. Like Angus Dairy uses a diverse business model to support overall profit generation
for both business and for their farming members community to meet respective goals and
interests. Angus Dairy uses different strategic approach within their business model to meet
needs of business and members by understanding and delivering value propositions. A value
proposition is an outline of products or services and the added benefits that are met through a
firm’s offering to give value to prospective customers, members, suppliers etc ideally in a
manner that distinct the firm from their rivals (Fielt 2013). The core activities of Angus Dairy
are processing, manufacturing and selling of dairy products as well as supporting their farmer
members in a manner to get highly competitive farming operating gains through milk prices,
dividends and reinvestments in their owned co-operatives with help of guidance and advice
of Angus Dairy.
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VALUE PROPOSITON AT AGNUS DIARY
Fig: Value delivery model language framework
Source: Research gate (2018)
As opined by Spieth, Schneckenberg and Matzler (2016) to deliver value proposition to
farmer members and their owned co-operatives Angus Dairy undertaken close and inclusive
human resource strategic directions to develop the farmers and co-operatives business with
advanced opportunities for training and development that is offered to members and
employees of Angus Dairy. The prime focus of these strategic approaches is to add value to
employees and members through training and development programs that undersees best
practices specifically for Workplace Health and Safety dimensions across business units of
Angus dairy as well as co-operative business units of members. Another objective of these
training and development programs of Angus Dairy is to provide individual development
session to professional and farmer members to enrich their skills and expertise and add value
proposition through better knowledge and learning environment for sustained and continued
development both professionally and individually to drive profitability. In the year 2017-18,
Angus Dairy reached a revenue generation of 3.2 bn USD through their operations and their
profits also continued to rise at 11% annually. 100% of overall profits generated by business
units of Angus Dairy during the year 2017-18 were shared among farmer members to support
their growth and add value propositions with generation of better and continued profitability
and distribution of dividends earned across the business annually.
The organisational value proposition model
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