Organisation Strategies for Improved Performance

This report outlines various aspects of management and business firm that can improve organisation performance. It explores strategies in relation with information system, leadership and marketing. The report also highlights the significance of business ethics, functional level strategy, economic aspects, global strategy, business level strategies, business information systems and corporate level strategy.

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ORGANISATION
STRATEGIES

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Introduction
In most of the organisation, one of the significant area to focus upon is integration of various
strategies lead to achieving of organisation and strategic goals. In this report, various such
aspects of management and business firm are outlined that can improve organisation
performance in a specific region. In addition, various different strategies in relation with
information system, leadership and marketing are also explored through scholars’ readings
and papers (Trkman, 2010). The main goal of every enterprise is to earn maximum amount of
profit and establish a competitive position in the market with earning of maximum trust of
shareholders. In this case, the management can use the assimilation of these business
strategies in align with various departments, communication and groups lead organisation to
save various cost in side of money, time and labour. With help of his report, one can gain
necessary insights helps organisation at various levels. In last, some suggestions are presented
to aligning with those strategies.
In case of XYZ, such strategies will be recognised that will be known for the remarkable
success of the organisation. Moreover, some fixed objectives and goals are also be
highlighted that is not achieved yet.
Strategic Leadership
Considering management focus area, leadership plays a significant role in the success of any
company. Unintentionally, some of the bad aspects are brought by workers but through
effective leadership, these can be ceased or direct on some other side (Avolio, Walumbwa &
Weber, 2009). Strategic leadership states that for attaining the strategic goals of enterprise
and improving performance, there is a need for selection of effective leader that can direct
and coordinate employee individual goal with the enterprise goal. It is connected with those
aspects of the management by which they can generate maximum amount of profit that leads
to higher overall yields (Baker & Sinkula, 2009). Considering peregrine module, in an
organisation, there are various sorts of leaders in management of business operations
characterised by different traits and attributes. For example, a positive change is projected by

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a transformational leader as they have traits of big charisma comprising the expectations of
clients and staff.
Business Ethics
There are various policies and practices covered in business ethics that also includes
significant controversial issues such as CSR, corporate governance and fiduciary duties.
These conceptions of ethics are projected by these modules together with specific objectives
best aligned with the business firm. Ethical standards when properly measured and applied
can bring various positive outcomes similar in case of our firm (Singh et al, 2009). All these
conceptions of ethical behaviour can be used by an organisation in considering every rivalry
in the industry to win their interests.
Functional Level Strategy
In order to accomplish success in this dynamic business environment, all departments are
considered while formulating of these respective strategies. In every organisation, there is a
specific department for achieving particular role and target such as finance department, HR
department and marketing department. This level of strategy is effective for those enterprise
who are functioning on small scale (Boons et al, 2013). It is also a response to operational
level strategy and thus advocate management decisions in specific functional area of the
business enterprise.
Marketing
In area of marketing, organisation sells their products and services by sharing of information
to the consumers. The major focus area here is on those individuals who purchase sales rather
than definite focus on geographic coverage. In addition, this competitive environment also
requires marketing manager to implement digital selling strategies so as to gain competitive
edge in the industry (Theodosiou, Kehagias & Katsikea, 2012). With the help of proper
market research, an organisation also need to check that they should not overproduce any of
products or services with great extent so that the products are effectively available to the
public in adequate quantity. In addition, the management needs to embrace essential

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promotional tools so as to save costs in various areas and this also needs to be done before
actual marketing.
Moreover, organisation need to enhance supply chain aspects so it can be established smooth
and transparent transaction between buyers and sellers (Moller & Svahn, 2009).
Economic Aspects
Considering peregrine module, a business firm need to acknowledge every aspect of their
customers including their demand, taster and preferences so that they can serve them
accordingly and meet with the expectations. As per a belief that diverse customers do many
efforts to maximise utility and thus recognising various aspects of economic in enterprise and
the effect on different consumers is very significant. Utility theory will be best applied in this
case as it entails the performance in the changing corporate environment in extent with
supply and demand (Schneider, 2015).
With researches of several scholars and based on peregrines modules and, overall strategies
are highly emphasized ever since the incorporation of corporate world.
Global Strategy
From the earlier two decades, globalisation has become a debatable topic as it brings
integration of international economies and creates various advantage for the business firm
such as achieving economy of scale, outweighing the costs and attracting more number of
customers and so on. Shadlen (2008) defines globalisation as a process by which an
organisation or business firm expand internationally including government itself.
Significance of psychological and other heuristic aspects of stakeholders are also highlighted
by globalisation. In globalisation, there is an interconnection between different key players
that build the foundation of close ties between client and organisation. Many enterprises
already implemented this methodology, however, due to various political and legal factors,
there is still need to progress the interrelationships with other industries. Globalization is an
economic tidal wave that is sweeping over the world and allowing business to attain
competitive advantage over other firms considering both local and international (Kristal,

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Huang & Roth, 2010). In addition, this also contributes to the growth of country as one
country can acquire scare resources easily as well as can export their abundant resources to
other in exchange of a specific amount.
Business Level Strategies
In every industry, organisation adopt a specific mechanism to compete with other business
firm belonging to same industry. In order to accomplish maximum customer satisfaction,
these mechanism and strategies are effectively aligned with their business models including
effective supply chain management. This mechanism also reflects their generic strategy. Top
executive of every business enterprises focuses on core elements so that respective strategies
can be implemented effectively concerning all business activities. Zhou, Brown & Dev
(2009) contends competitive forces in an enterprise represents its key competitive advantage
under their operational scope. These four generic strategies i.e. focused differentiation,
differentiation, focused cost leadership, and the cost leadership helps the organisation to
attain competitive advantage with earning of great market share as well as profit.
Business Information Systems
This business ear is backed and support by digital platforms and tools and thus it is essential
for business organisation to adopt such IT systems that can drive their business to the path of
success. Much big organisation use IT resources like cloud computing and big data for
producing various useful information that makes the decision making aspect of management
more effective and thus leads to unrevealing complex problems. The reasons are to handle
huge customer demands and expectations and with follow up the trends. With backing their
organisation structure with technological infrastructure, marketing of products will be
enhanced accepting the implication of effective and reliable business information systems
(Melville, 2010).
Corporate level strategy

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Corporate level strategy is a part of multi-tiered process that the management use for
developing plan of action. For any organisation, strategic decisions play a significant role in
management. Such strategic decisions include allocation of resources to several departments,
operational policies and framework. Three corporate level strategies are effectively applied to
an organisation for bringing out various positive outcomes –
 Value-creating strategy – This strategy leads organisation to gain more market share
and thus achieve competitive advantage over other firms. Considering shareholders,
there are also some positive outcomes such as rise in stock price, and this ensures
availability of adequate investment capital in future to fund the organisation.
 Value-neutral strategy – An organisation following this strategy establish its existing
position in the market rather than allocating the resources to the personnel of
respective organisation.
 Value-reducing strategy – In this strategy, top-level management only gained the
profits from diversification when the organisation is growing tremendously and this
cause a common perception by the stakeholders and consumers.
Hence, following effective strategy will help the organisation to smoothly implement the
business policies and plans and get full support while managing change. It also leads them to
gain competitive edge in the industry and remove various negative variables in the business
environment.
Recommendations
Effective organisation strategies are always backed by business ethics, effective marketing
and product leadership strategies. XYZ not well applied these strategies and thus need to
build up necessary strategies to make the goods and services readily available to the
consumer to aligning with thus functional level strategies and business levels. Peregrine
modules approaches are quite effective and when attended properly, it can help the
organisation to gain competitive edge in the industry in align with extension of profits. To
make the customer aware of new products, effective communication channel also plays a
vital role. The organisation can achieve success in long run when they use various advanced
technology including IT resources and integration of these resources at all levels of
department levels can thrive the business to attain success in the long run and can stand in
contradiction of the rivals.

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Conclusion
Organisation performance can be enhanced with help of integration of effective strategies that
help business organisation to accomplish its mission and vision framed by the top level
executives. Without these strategies, it is difficult for the organisation to move forward in
their business life cycle. For any organisation, building of strong foundation and creating
long ending relations with consumers are beneficial in order to improve brand reputation and
this can only be possible with help of effective strategy.
From various researches, it is evident that organisation strategies are linked with key
determinant aspects in terms of success or failure of any successful corporation. Organisation
can again be benefit in terms of evaluation of progress and enhancing effective strategic
planning process.

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References
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