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Marketing Principles for Avon

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Added on  2020-01-07

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MARKETING PRINCIPLES TABLE OF CONTENTS INTRODUCTION 3 TASK 13 1.13 1.24 TASK 24 2.14 2.25 2.35 2.46 2.56 TASK 37 3.17 3.28 3.38 3.49 3.59 TASK 410 4.110 4.210 4.311 CONCLUSION 11 REFERENCES 12 INTRODUCTION Marketing principles are defined as tools and techniques adopted by a firm for improving its market share and positioning. The major elements of marketing for Avon firm includes- Production: Under production

Marketing Principles for Avon

   Added on 2020-01-07

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MARKETINGPRINCIPLES 1
Marketing Principles for Avon_1
TABLE OF CONTENTSINTRODUCTION ...................................................................................................................3TASK 1...................................................................................................................................31.1......................................................................................................................................31.2......................................................................................................................................4TASK 2 ..................................................................................................................................42.1......................................................................................................................................42.2 .....................................................................................................................................52.3 .....................................................................................................................................52.4 .....................................................................................................................................62.5......................................................................................................................................6TASK 3 ..................................................................................................................................73.1......................................................................................................................................73.2......................................................................................................................................83.3......................................................................................................................................83.4......................................................................................................................................93.5......................................................................................................................................9TASK 4.................................................................................................................................104.1....................................................................................................................................104.2....................................................................................................................................104.3....................................................................................................................................11CONCLUSION .....................................................................................................................11REFERENCES.....................................................................................................................122
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INTRODUCTION Marketing principles are defined as tools and techniques adopted by a firm forimproving its market share and positioning. These principles affect the overall sellingprocess and growth of the corporation. Present report is based on Avon which is a leadingglobal beauty and manufacture personal care products. It sells product in the range ofskincare, cosmetics, fragrance, and Avon make-up products (AVON the company forwomen, 2016). Various marketing strategies that are used by the enterprise and theireffectiveness are mentioned in the report. In addition to this report describes abouttechniques and strategies adopted by the business to gain success in domestic and globalmarket.TASK 11.1Avon is a leading cosmetic firm which provides quality products to its consumers ata reasonable price. The major elements of marketing for Avon firm includes-Production: Under production element, enterprise is required to consider demandof the product in the market, requirement of consumers, possibility for introducing newvariety in the market and methods for making more attractive packaging of its products(AVON the company for women, 2016).Price: - This element plays a significant role in determining cost of the product. Fordeciding the price, company needs to inspect price of the competitor’s goods. It isadvantageous for the firm to give discounts and attractive schemes on the product forattracting large consumer base (Jobber and Ellis-Chadwick, 2012).Place: - It is essential for the Avon Corporation to identify its consumer base forselling its manufactured item in a large volume. Market areas should be identified afterproper analysis and distribution centres of the firm should be located in target marketareas for effective utilization of its physical resources (Vincze, 2015).Promotion: - Avon Company develops its promotional strategies in a effective wayto attract purchasers. Initial promotional strategy for the firm was to give a free perfumebottle with its products. It proved beneficial for the company and aids in expanding themarket. Company trains its sales representatives in productive mode that assist the firm inincreasing its selling products by using direct marketing channels (Armstrong and et. al.,2014). 3
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1.2Avon firm offers variety of products in the market and for launching a new item, thecompany is required to analyse the benefits and cost associated with the products. It isessential that consumers should be made aware of the new manufactured good that theAvon firm is going to launch in the market. To achieve this objective, the organizationneeds to advertise its products by using various platform including social media, televisioncommercials, news-paper advertisements and personnel selling (Nicholson and Oliphant,2014).It requires huge financial budget allocation from the enterprise which is consideredas the investment cost of the business. The company needs to give training to its salesrepresentatives for selling the commodity in a better and in an appropriate manner to itsbuyers. All the above activities require finance for their execution. The outcomes achievedby this method include high profit and growth, increase in market share and creation ofpositive brand image of the Avon firm.TASK 2 2.1Avon Company has launched variety of products in the range of skincare products,fragrance and beauty cosmetic products (AVON the company for women. 2016). Variousmicro and macro environmental factors affect marketing decisions of the business. Themacro environmental factors includes social factors which affects marketing strategies ofas buyers from different geographical and ethnic-al background prefer to purchase goodsaccording to their specific needs and preferences. People who are fashion conscious willtends to purchase good quality beauty products and it will work as advantageous for theAvon firm to manufacture its product according to the requirement of its buyers (Heidt andQuazi, 2013). Technological factors also impacts the decisions of the firm as new innovations intechnology provide improved methods for manufacturing the products (Converse, 2013).Further, the competitor can take advantage of this factor for producing good qualityproducts at the reasonable price. It forces the Avon Corporation to adopt new technologyto maintain its market share and position. Micro environmental factors that affect thebusiness decision includes employees of the corporation, workers in the manufacturingdepartment and its 6 million active sales representatives that work in a mutual way forenhancing growth and profit of the business (Steinberg and Greene, 2011). The4
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