Business Environment INTRODUCTION

Business Environment

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1 ...........................................................................................................................................1
P.1 Various types and objectives of organization ......................................................................1
P.2 Size and scope of organizations ...........................................................................................2
TASK 2 ...........................................................................................................................................5
P.3 Interrelation of various functions to achieve various objectives .........................................5
TASK 3............................................................................................................................................6
P.4 Positive and negative impact of macro environment on business operations ......................6
P.5 Internal and external analysis to identify strengths and weakness ......................................7
TASK 4............................................................................................................................................9
P.6 Strengths and weakness related to external macro factors ...................................................9
CONCLUSION ............................................................................................................................10
REFERENCES................................................................................................................................1

INTRODUCTION
Business environment consists of various factors that are internal as well as external.
Both these factors can easily impact the society (Añón Higón and Driffield, 2011). Thus
company has to create strong policies and plans so that they can maintain unique position in the
market and thus they can earn more profits. Through this firm can easily enhance their services
and they can easily improve their performance. Report explains about John Lewis which is retail
store. It was found in U.K. Assignment describes about the different types, size and scope of the
organization. It also explains about the interrelationship of various functions in organization and
their relation with organizational structure. It further describes about the various examples to
show the positive and negative impact of macro environment on business operations. It further
explains about the determining the internal strengths and weakness of specific business and their
relations with the external macro factors.
TASK 1
P.1 Various types and objectives of organization
Business consists of various factors that can easily affect the company in a great manner.
It can involve various factors that can affect company in a drastic manner (Bar-Isaac and
Shapiro, 2013). All organizations have a different purpose. Thus objective of various firm's are
described below:
Types Overview Purpose
There is a public company
which do not runs and work
for the purpose of profits.
They only serve the society.
These are the public
companies which are directly
controlled by the government
and they interfere on many
activities of public companies.
There is a company called
BBC which is mass media
company. It recruits and
selects around 35402 staff
members. Thus it can recruit
and select many staff
members. It provides various
services through television,
radio and through any other
medium. Thus as a result they
can directly earn more
Their main purpose is to
enhance the earnings through
creating a high class content. It
has also a objective that that is
to offer different and unique
content through using of more
media. Through thus it can
easily attract many users. Thus
form can enhance their
revenues.
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revenues.
Second is the private company
whose main objective is to
earn more profits and thus they
can directly enhance the
market share. These firms are
linked by shares and any other
liability. Thus they have less
power and these companies
can perform better.
John Lewis is a departmental
store and it has expanded their
operations in around 50
countries approximately. Thus
as a result they can easily
enhance their revenues.
Through this they can easily
enhance their earnings.
It is the strongest brand and
thus it can easily maintain
good position in minds of the
market. It has a objective that
it can increase their market
share. It can offer various
products at a lesser costs. Their
main goal is to give different
offers to various customers and
thus they can directly enhance
their revenues.
Third is the voluntary
organization whose main
objective is to provide
different benefits to society
and thus they can maintain
good image in minds of all
public. It can be like charity
etc.
There is a example that
Wellcome trust and it is a
company which performs
research and they directly
improves the health of human
s and animals. Thus they can
directly improve the quality of
work and can serve to the
society. Thus it can give many
advantages to many people.
Their main purpose is to
improve the health and thus
they can directly support the
people and can improve the
health of all humans and
animals. Thus it can directly
earn more revenues and can
enhance the market share.
Thus they can maintain good
image in the market and in the
industry.
P.2 Size and scope of organizations
There is different size and scope of various organizations so that they can maintain good
image in market and they can directly enhance their revenues (Bhaduri and Ha-Brookshire,
2011). Thus the firm has to maintain good image and unique position in the market. Thus the
size and scope of various organization are described below:
BBC
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