Vegan Bliss Chocolate Bar Business Plan

This business plan outlines the idea of Vegan Bliss Chocolate Bar, which aims to serve customers with Vegan food products with delicious taste and quality ingredients. The product will be sold in the consumer market under the name of Vegan Bliss Chocolate Bar. The primary and core ingredients for producing the determined will be inclusive of Cocoa beans, Cocoa butter, Natural and plant-based flavours, Sugar, etc. The report covers the management structure, market/customer profile, marketing, operations and logistics, cost and pricing, and cash flow forecast.

Vegan Bliss Chocolate Bar

Table of Contents:
Business
Overview…………………………………………………………………
……3
Management
Structure………………………………………………………….4
The market/Customer
Profile…………………………………………6
Marketing………………………………………………………………
……………………………..6
Operations and
Logistics………………………………………………………9
Cost and
pricing……………………………………………………………………
……….11
Cash Flow
Forecast…………………………………………………………………
…11
References………………………………………………………………
………………………….13

Section One A
Scenario: A: B:
Business Overview (approx.250 words)
1.1 Business summary: Please write business outline. (who, what, where, When and how)
The determined plan is to serve customers with Vegan food product with delicious taste and quality
ingredients in order to contribute towards healthy and nutritious society. For instance, the chosen product
i.e., Vegan chocolate bar will made up of entirely Vegan or plant-based products in order to fulfil demand
of target customers in society. Furthermore, customers in society with preferences towards consumption
of Vegan food products as well as cruelty-free environment for animals.
1.2 Describe your core product or service:
The product will be sold in the consumer market under the name of Vegan Bliss
Chocolate Bar. The primary and core ingredients for producing the determined will be
inclusive of Cocoa beans, Cocoa butter, Natural and plant-based flavours, Sugar, etc.
which will result in developing delicious Vegan taste to be served to customers.
1.3 Your immediate and future business aims:
The Immediate and Future plan is to contribute additional values towards Vegan
customers in society in order to meet their nutritional needs and requirements. In
addition to that, the future perspective or long-term vision behind this business idea lies
in becoming a leading business organisation in UK engaged in manufacturing and
serving broad product portfolio of Vegan food products (Müller, 2020).
1.4 Please state the amount of seed capital required and partner investment :
(Up to a maximum of £40,000 – see ‘Assignment Scenarios’ doc. for
clarification)
The determined and required seed capital is 30000 euros which will be required for
10 years over a interest rate of 5% per annum. For instance, the four business partners
will be investing an approximate amount of 2500 euros which will further fulfill the total
required fund of 40000 euros.

Section One B
Management structure. (approx.250 words)
1.5b Professional team skills: (Outline individual team members transferrable and
professional skills as per your current CVs only).
Transferable skills
 Teamwork: It is one of the most significant and essential transferable skills which
allows effective coordination and collaboration in carrying out business operations
and activities.
 Creativity: It facilitates in generating and executing creative ideas into workplace
towards development of desired product.
 Leadership: This particular skill influences initiative in workplace which
contributes additional values towards accomplishment of organisational goals.
 Time management: Appropriate scheduling of activities in order to ensure
effective and efficient completion of the same.
Professional skills
 Communication: In order to communicate among co-workers in workplace.
 Problem-solving: It facilitates in defining a specific problem and providing
solution for the same.
 Flexibility: In order to adapt required and necessary changes in workplace
(Costa, and et. al., 2019).
1.6b Each team member’s roles and responsibilities:
Roles and responsibilities of team members
There are various roles and responsibilities required to establish new start-up
which are as follows;
 Operations: It includes core production activities carried out in the workplace in
order to develop final product to be served to customers in market.
 Marketing: It include activities undertaken in order to promote and advertise
products and services offered to customers.
 Administration: Employees under this role are responsible for management of
operations and activities going on in the workplace.
 Staffing: Representatives under this function, are required to recruit manpower or
workforce to perform operations and activities in workplace.
 Financing: It includes financing activities including formulation of investment

strategies, development of financial records, equity management, etc.
1.7b. Identify your company’s skill gaps, then chose one role and create a
legal advert with the skills required and their roles and responsibilities.
The only skill gap in this determined business idea is lack of knowledge and
experience with manufacturing of Vegan food products. This skill gap could be fulfilled
with appropriate research and development practice carried out in order to acquire
required information and knowledge regarding the same.

Section Two A
The market/customer profile. (approx..250 words)
2.1a Describe your target market profile and where are your proposed
customers based:
Segmentation
Behavioural segmentation has been taken into account in order to segment group
of customers with similar dietary and nutritional preferences in order to select desired
base of customers.
Targetting
Among the segmented group of customers, customers who are aimed at cruelty-
free environment for animals as well as preferences towards Vegan nutritional diet has
been considered as Target audience for the determined innovative product.
Furthermore, it will facilitate in meeting customer demands and requirements as well as
serving suitable customers target customers in the market.
Positioning
With the consideration of Vegan ingredients, the Vegan Bliss Chocolate Bar will be
presented before customers over their innovative business idea in the market with
suitable marketing practices of online or digital marketing practices including Social
Media and Search Engine optimisation.
2.2a Describe your perceived competitive advantage/USP:
The primary and major competitive advantage associated with determined
innovative business idea is the strong and strengthened business idea. With the
increasing preferences of customers towards consumption of Vegan diet, it creates a
meaningful and great business opportunity of serving customers with Vegan Food
products in order to meet their nutritional needs and demands. The USP of the
determined product is vegan ingredients with delicious taste in order to provide
customers with a variety of options for completion of their nutritional needs and
requirements (Martinelli, and De Canio, 2021).
Section TWO B
Marketing (approx.300 words)
2.3b Explain your market research with references,
According to Sarah Schmidt, 2021, the primary profile of customers with
preferences towards consumption of Vegan food products include people with higher
income, young consumer base, parent of younger children, etc. With the increasing
awareness of Cruelty-free environment for animals among youth, it has been resulting in
influencing the number of customers towards consumption of Vegan diet.

According to Stephanie Watson, 2021, Vegan products or ingredients is generally
referred to plant-based products which are used as raw materials in order to produce
final product to be served to customers. For instance, these plant-based ingredients
could be used with suitable mixtures in order to ensure delicious taste and nutrition.
2.4b Competitor analysis
(Based on your market research, analyse two key competitors and explain how
your business will compete with them) (You may consider a SWOT here)
The primary and major competitors in the market are Biona organic and Mojo Bar.
SWOT Analysis
Strengths
 Strong Business Idea of fulfilling
nutritional needs of customers.
 Delicious taste with use of Vegan
ingredients (Del Bosco, Chierici,
and Mazzucchelli, 2019).
Weaknesses
 Limited amount of customer
base in the market to be served
with Vegan products.
 Limited amount of plant-based
products.
Opportunities
 Increasing preferences of
customers towards Vegan-diet
for health and nutrition.
 Spread of awareness for Cruelty-
free environment.
Threats
 Threat to entry of other business
organisations due to imitable
business idea.
 Lesser profitability margins due
to lesser prices charged could
lead to losses.
2.5b Marketing strategy
(describe your marketing strategy, with reference to researched materials.
Identify the most appropriate strategies, (You may consider a 4 or 7ps etc. )
4 Ps of marketing
 Product: The determined product i.e., Vegan Bliss chocolate Bar will be made up
of Vegan ingredients in order to contribute additional values towards Vegan
society as well as Cruelty-free environment.
 Price: Penetration pricing strategy has been taken into consideration in order to
attract maximum customers towards the products offered in the market.
 Promotion: Social media platform and Search Engine optimisation has been
undertaken as channels of marketing in order to promote and advertise the
product into market.
 Place: E-commerce platform as well as general retail or grocery stores have been
taken into account in order to serve product to customers in consumer market.

Section Three A
Operations and logistics (approx.150 words)
3.1a Premises and location.:
In order to establish a suitable operational business unit, a factory will be taken on
rent in order to carry out operational activities in an efficient manner.
3.2 Equipment & Set up Costs and suppliers:
Product Supplier Cost.
Advance
Rent/deposit
Jennifer £ 4500
Machinery for
making bars
Stefan Winget £ 5000
Furniture Caroline Forbes £ 8200
Packaging costs David Saltzman £ 3050
Total £ 20750
3.2a Transport needs:
Trucks will be used for transportation facilities in order to provide products to
customers at various different locations in the consumer market.
3.2a Legal requirements:
Under the Registration Act of Company, there is a necessity to get registered
under the determined act in order to establish a company. As the determined business
plan will be operated by different partners, there is a need to get registered under
partnership act for companies for sharing profits and carrying out business operations in
a legal manner.
3.2a Insurance requirements:
Insurance will be taken for the company in order to bear the losses in case of any
losses to respective business.
3.2a Other required Certifications:
There is a requirement to get the food licence in order to legally serve products
into market and cope up with legislations regarding food industry. For instance, it
includes quality check for food as well as checking for the determined ingredients which
approves or rejects that particular food product (Chou, 2021).
3.3 Fixed monthly Costs as per cash flow:
Items Costs
Salary for the staff member £ 6000
Rent Payment £ 1750
Total £ 7750

Section Three B
Costs and pricing strategy (approx.150 words)
Product/service name ( Select a single unit) Vegan chocola
Cost to your business per unit £ 25
Price you charge per unit £ 20
Profit margin (£) £ 5
Profit margin (%)
(Profit / Price x 100 = Profit margin)
(5 / 20) * 100
Mark up (%)
(Profit / Cost x 100 = Mark Up) (5 / 25) * 100
3.4b Your Pricing Strategy:
In order to ensure effective planning for the determined business idea,
Penetration pricing strategy has been taken into consideration in order to maximise
the sale of products by providing customers with quality products at lower prices. In
addition to that, it will facilitate in attracting maximum customer base towards the
determined product as well as attaining a competitive advantage over other
competitor brands in the market.
Section Three C
Cash Flow forecasts (approx.150 words)
3.5c Realistic cash flow Sales and costs forecast, including next 3 years’ projections,
assuming you’ve received the start-up fund’s you’ve requested. (Please edit to suit your
need)
(In appendix)
3.5.1 C: Three-year projections, annual proposed sales and Net profit only
(In appendix)
s

3.5.2 C: Notes and assumptions to cash flow and projections:
It has been assumed that the loan recoupment will be made at the end of the 10th year. Also the
figures of revenue and expenditure incurred by the firm is showing the growth rate of 10% from the
previous year.
Conclusion:
From the above report, it could be concluded that Vegan Bliss Chocolate bar has a huge
business opportunity further with consideration of all factors and aspects impacting upon the same.
For instance, the increasing preference of customers for vegan-diet will facilitate in increasing sales of
products served by respective company with quality products at lower prices.

References
Books and Journals
Müller, P., 2020. Vegan diet in young children. Global Landscape of Nutrition Challenges
in Infants and Children, 93, pp.103-110.
Costa, I., Gill, P.R., Morda, R. and Ali, L., 2019. “More than a diet”: A qualitative
investigation of young vegan Women's relationship to food. Appetite, 143,
p.104418.
Martinelli, E. and De Canio, F., 2021. Non-vegan consumers buying vegan food: the
moderating role of conformity. British Food Journal.
Del Bosco, B., Chierici, R. and Mazzucchelli, A., 2019. Fostering entrepreneurship: An
innovative business model to link innovation and new venture creation. Review of
Managerial Science, 13(3), pp.561-574.
Chou, T.H., 2021. Factors influencing the development of innovative business model in
the IT industry. Technology Analysis & Strategic Management, 33(6), pp.625-637.
Online
Key Consumer Trends Powering the Plant-Based Market, 2021. [Online] Available
Through: <https://blog.marketresearch.com/key-consumer-trends-powering-the-plant-
based-market>
What Is a Vegan Diet?, 2021 . [Online] Available Through:
<https://www.webmd.com/diet/vegan-diet-overview>

Appendix
Jan Feb Mar Apr May June July Aug Sep Oct Nov Dec Total
CASH IN:
Sales 3060.00 13590.0
0
14526.0
0
14256.0
0
15485.0
0
15625.0
0
16547.0
0
15012.0
0
14562.0
0
15268.0
0
15425.0
0
15478.0
0
168834.0
0
Loan 30000.0
0 - - - - - - - - - - - -
Owner’s
money
10000.0
0 - - - - - - - - - - - -
Other
investment - - - - - - - - - - - - -
Total Cash In 43060.0
0
13590.0
0
14526.0
0
14256.0
0
15485.0
0
15625.0
0
16547.0
0
15012.0
0
14562.0
0
15268.0
0
15425.0
0
15478.0
0
168834.0
0
CASH OUT:
Set-up Costs
(per 3.2)
20750.0
0 - - - - - - - - - - - 20750.00
Variable Costs:
Materials. 1204.00 1265.00 1352.00 1345.00 1256.00 1456.00 1200.00 1452.00 1236.00 985.00 745.00 689.00 14185.00
Direct labour 368.00 369.00 369.00 369.00 368.00 412.00 412.00 413.00 413.00 412.00 413.00 413.00 4731.00
Fixed Costs:
Salaries 4500.00 4500.00 4500.00 4500.00 4500.00 4500.00 4500.00 4600.00 4600.00 4600.00 4600.00 4650.00 54550.00
Rent. 3100.00 3100.00 3100.00 3100.00 3100.00 3100.00 3100.00 3100.00 3100.00 3100.00 3100.00 3100.00 37200.00

Rates - - - - - - - - - - - - -
Staff Wages. - - - - - - - - - - - - -
Utilities/Gas/
Elec 245.00 245.00 245.00 245.00 245.00 245.00 245.00 245.00 260.00 260.00 260.00 260.00 3000.00
Phones. 37.00 40.00 41.00 39.00 41.00 44.00 38.00 37.00 40.00 40.00 43.00 44.00 484.00
Freight &
Postage 42.00 46.00 56.00 25.00 65.00 45.00 78.00 52.00 65.00 98.00 74.00 45.00 691.00
Stationary. - - - - - - - - - - - - 0.00
Promotion &
Ad. 452.00 462.00 462.00 452.00 462.00 452.00 462.00 462.00 451.00 425.00 425.00 489.00 5456.00
Website. 412.00 59.00 59.00 59.00 59.00 59.00 59.00 59.00 59.00 59.00 59.00 59.00 1061.00
Accountant 150.00 150.00 150.00 150.00 150.00 150.00 156.00 156.00 156.00 156.00 156.00 156.00 1836.00
Legal 200.00 NIL NIL NIL NIL NIL 215.00 NIL NIL NIL NIL NIL 415.00
Transport 250.00 256.00 254.00 256.00 251.00 253.00 265.00 262.00 245.00 262.00 252.00 242.00 3048.00
Vehicles 125.00 125.00 154.00 156.00 159.00 158.00 160.00 162.00 154.00 165.00 165.00 167.00 1850.00
Insurance 365.00 NIL NIL NIL NIL NIL 365.00 NIL NIL NIL NIL NIL 730.00
Maintenance NIL NIL NIL NIL NIL NIL NIL NIL NIL NIL NIL NIL 0.00
Computers. 304.00 14.00 17.00 14.00 15.00 18.00 19.00 17.00 15.00 15.00 14.00 15.00 477.00
Misc. 14.00 14.00 15.00 16.00 17.00 18.00 15.00 14.00 15.00 14.00 15.00 15.00 182.00
Loan
repayment. - - - - - - - - - - - - 0.00
Interest on
loan. 1500.00 1500.00 1500.00 1500.00 1500.00 1500.00 1500.00 1500.00 1500.00 1500.00 1500.00 1500.00 18000.00
Total Cash Out 34018.0
0
12145.0
0
12274.0
0
12226.0
0
12188.0
0
12410.0
0
12789.0
0
12531.0
0
12309.0
0
12091.0
0
11821.0
0
11844.0
0
168646.0
0
Net Cash
In/(Out) 9042.00 1445.00 2252.00 2030.00 3297.00 3215.00 3758.00 2481.00 2253.00 3177.00 3604.00 3634.00 188.00

Opening cash
balance
10000.0
0
19042.0
0
20487.0
0
22739.0
0
24769.0
0
28066.0
0
31281.0
0
35039.0
0
37520.0
0
39773.0
0
42950.0
0
46554.0
0 50188.00
Closing cash
balance
19042.0
0
20487.0
0
22739.0
0
24769.0
0
28066.0
0
31281.0
0
35039.0
0
37520.0
0
39773.0
0
42950.0
0
46554.0
0
50188.0
0 50376.00
Year 1 Year 2 Year 3
Cash in
Sales 185717.40 204289.10 224718.10
Loan 30000.00 30000.00 30000.00
Owner’s money 10000.00 10000.00 10000.00
Other investment 0.00 0.00 0.00
Total Cash In 229717.40 252689.10 277958.10
Cash Out:
Set-up Costs (per 3.2) 20750.00 20750.00 20750.00
Variable Costs:
Materials. 15603.50 17163.85 18880.24
Direct labour 5204.10 5724.51 6296.96
Fixed Costs:
Salaries 60005.00 66005.50 72606.05
Rent. 40920.00 45012.00 49513.20

Utilities/Gas/Elec 3300.00 3630.00 3993.00
Phones. 532.40 585.64 644.20
Freight & Postage 760.10 836.11 919.72
Promotion & Ad. 6001.60 6601.76 7261.94
Website. 1167.10 1283.81 1412.19
Accountant 2019.60 2221.56 2443.72
Legal 456.50 502.15 552.37
Transport 3352.80 3688.08 4056.89
Vehicles 2035.00 2238.50 2462.35
Insurance 803.00 883.30 971.63
Computers. 524.70 577.17 634.89
Misc. 200.20 220.22 242.24
Loan repayment. 0.00 0.00 0.00
Interest on loan. 18000.00 18000.00 18000.00

Total Cash Out 185510.60 204061.70 224467.80
Net Cash In/(Out) 44206.80 48627.48 53490.23
Opening cash balance 55206.80 60727.48 66800.23
Closing cash balance 99413.60 109355.00 120290.50