VEGAN YOGURT BRAND1 Table of Contents Summary statement.........................................................................................................................6 References........................................................................................................................................7
VEGAN YOGURT BRAND2 BrandKite Hill Artisan Vegan yogurt is made from almond, cashew, hemp, and soy, and coconut milk to get the perfect consistency in taste. This product is a convenient snack because it is healthy and consists of beneficial probiotic bacteria. This product also contains a high level of protein. This product provides a great way to consume calcium, fiber, and protein in its customers’ diet1. LogoThe logo of Kite Hill Artisan Vegan yogurt is printed on the middleofthepacket.Thisproducthasgreenandwhite packaging. The details of the product and its ingredients are given on the side and bottom of the packet. The company has registered logo of this product which is similar to the logo of Kosher mark. This product does not contain by-products and harmful products. The details regarding the ingredients of the product are given on the package due to which customers do not have to check the list of ingredients on the packet. PackagingBiedermann of Swiss dairy has established a line of bio-vegan productandlaunchedinthemarket.Thecompanyhas establisheditsproductintheorganicmarketwhichis considered as a delicacy and the product also provides a great alternative to dairy products2. FlavorsThis product contains natural flavors which are good for its customers and they can taste all-natural sources used in the product. The product did not contain any eggs, seafood, meat or dairyproductshoweveritprovidesall-naturaltastetoits customers. Since there are limited options available for vegan customers in the market, this product delivers delicious flavors 1Traegner Angle D K, “Vegan Yogurt Guide,”Browsing Category Vegan Nutrition,Nov 18, 2018, accessed July 26, 2019,https://www.yourdailyvegan.com/vegan-yogurt/ 2miles Lindsay, “Yogurt,” Packaging Of Vegan Yogurt,Dec 29, 2018, accessed July 27, 2019, https://treadingmyownpath.com/2017/07/13/plastic-free-milk-yoghurt-cheese/
VEGAN YOGURT BRAND3 while considering the needs of customers. The team of vegan flavorists works with culinary teams and house of research and developmentdepartmenttocontinuetomakeflavorsthat delightthecustomers.Thegoaloftheorganizationisto consistentlyexpandtheexpectationofitscustomers.Each flavor of the organization is made under the exact specification. This organization provides a great tasting food with flavors like Allergen Free flavors, Non-GMO, Gluten-free, Kosher, Fruits, Vegetables, Fusion, Capsicum, Herb & Spice3. Price pointA key competitor of this product is General mills and it is specialized in manufacturing plant-based cheese and yogurt. This organization has secured additional funding from a US- based organization titled 301 Inc. which is a General Mill’s venture capital firm. This organization has the aim to utilize funding for expanding the capacity of the factory. Kite Hill Artisan Vegan Coconut Yogurt kit - 1kg $ 29.70 500g $15 Product ingredientsTheingredientsinthisproductinclude(Naturalflavor): Tapioca, coconut cream (water, coconut extract), probiotic and pectin,cultures,I.acidophilus,b.lactis,b.bifidum,I. acidophilus,I.delbrueckiisubsp,I.rhamnosus,bulgaricus, streptococcus thermophilus4. SloganA healthy treat for all Target customers/audienceThe target market of Kite Hill Artisan Vegan yogurt includes a demographics of adults between the ages of 21 to 45 as they haveahigherpurchasingpowerofhealthyproducts.This customer base has discovered the value by putting a sizable 3Symonds Andrew, “Taste of Vegan Yogurt”,Heart of a Bake,Jan 19, 2016, accessed July 27, 2019,https://heartofabaker.com/vegan-yogurt-taste-test/ 4ScottPetra,“NutritionRefined,”Yogurt,Oct12,2018,accessedJuly26,2019, https://nutritionrefined.com/vegan-yogurt/
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VEGAN YOGURT BRAND4 portion of their budget for purchasing high-quality healthy food. This product captures the stomach and heart of today’s young generation. This is also known as a sensible solution to a marketing initiative this year. This organization is publishing advertising for certain products primarily targeted at children between the ages of 6 to 11 including an advertisement for an unhealthy snack like Kool-Aid and Oreo cookies5. This gives an advantage to Kite Hill Artisan Vegan yogurt Targetmarket/Marketing conditions Target market is a group of people that Kite Hill Artisan Vegan yogurt covers under their marketing strategy. Marketing mix analysis of Vegan yogurt product analysis covers product, price, place,andpromotionandelaboratesmarketingstrategies. Conditions of the market are good for Vegan yogurt because it provides a good quality product as compare to competitors and it has solid trust in the market by providing good services as customers have good response6. ProductVeganyogurtisaleadingbrand. Thisproductconsistsofcoconut milk and it has many flavors. PriceKite Hill Artisan Vegan yogurt has a penetrativestrategyofprice. Suppliersofthisorganizationare farmers.Thisorganizationhasa competitive pricing strategy and it hasastrong presencein different geographical regions. The prices of products rise with the input factor like fruits, coconut milk, etc. 5Loo Van J Ellen, “Customer attitudes, knowledge,”Journal of Dairy Science,(2013), page 2118-2129 6Ponting Adam, “Marketing Mix,”Vegan Yogurt, Dec 14, 2019, accessed July 26, 2019, https://apacker2015.wixsite.com/chobanigreekyogurt/marketingmix
VEGAN YOGURT BRAND5 Place/Distribution/Retail context Thisorganizationhasawide presence across the world. This is a critical part of the business. Vegan is a big yogurt brand in Australia and has channels of distribution through e-commerce,Coles,Woolworths, Hypermarket/supermarket,specialty stores,departmentalstores,and online websites. Promotion/CompetitionThisorganizationhasaneffective strategyformarketing.This organizationhasfacedstiff competition from a player like Kite hillartisan,Daiya'sGreekyogurt, etc. This organization has come up with many advertising strategies to gain consumers mind share. Brand Strength/Weakness Strength - Veganhasorganiccertifiedproducts.Thepackagingofa product is made of recycled material. The Vegan product does not include preservatives. This product has health benefits. Weakness - The Vegan yogurt can only use in a specific time and many of the flavors not liked by customers. Promotional Strength/Weakness Strength - Vegan yogurt is an established brand name it uses social media for promotional purpose. Weakness - Vegan yogurt is an expensive brand as compared to other alternatives.
VEGAN YOGURT BRAND6 Summary statement The market of Kite Hill Artisan Vegan yogurt is expected to continuously run by a combination of macroeconomic and specific factors in this industry. This product has become the best seller as compared to half of the yogurt sellers by offering good taste. A key strength of the company is the use of all naturals’ ingredients and no preservatives. This organization also has a weakness for not stating information about the allergies which customers might get due to the use of this product. Flavors of Vegan yogurt has placed the company in the first position to this brand as compared to competitors. Prices of this brand are high as ethically sourced and quality of the product is high because ingredients are ethically sourced which improves its quality and provides a competitive edge to the company.
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VEGAN YOGURT BRAND7 References K D Angle Traeger, "Vegan Yogurt Guide,"Browsing Category Vegan Nutrition,Nov 18, 2018, accessed July 26, 2018,https://www.yourdailyvegan.com/vegan-yogurt/ Lindsay Miles, “Yogurt,” Packaging of Vegan Yogurt,Dec 29, 2018, accessed July 27, 2019, https://treadingmyownpath.com/2017/07/13/plastic-free-milk-yoghurt-cheese/ Andrew Symonds, “Taste of Vegan Yogurt”,Heart of a Bake,Jan 19, 2016, accessed July 27, 2019,https://heartofabaker.com/vegan-yogurt-taste-test/ PetraScott,“NutritionRefined,”Yogurt,Oct12,2018,accessedJuly26,2019, https://nutritionrefined.com/vegan-yogurt/ Ellen J Van Loo, “Customer attitudes, knowledge,”Journal of Dairy Science,(2013), page 2118- 2129 Adam Ponting, “Marketing Mix,”Vegan Yogurt, Dec 14, 2019, accessed July 26, 2019, https://apacker2015.wixsite.com/chobanigreekyogurt/marketingmix