Vegetable Chips Medley in Singapore

Running head: VEGE CHIPS IN SINGAPORE
VEGE CHIPS IN SINGAPORE
Name of the Student
Name of the University
Author Note

VEGE CHIPS IN SINGAPORE1
Executive Summary
The international marketing can be rightfully described as a comprehensive subject who needs to
be experienced by all the enterprises. In association with this, it becomes very integral for the
business to ensure that they are efficaciously able to engage in the domain of international
marketing which would allow them to engage in larger sales. The report follows a structured
format whereby the Introduction will discuss the overall structure and objective of the paper
which will then be followed by the background of the company. The environment of Singapore
as a business venture has also been discussed. The main section of the report discusses the
environmental factors which influence the business operations and might influence the marketing
campaign of the firm. It was found that the location of Singapore which has been selected for the
Vege Chips will be suitable for its overall operations and in consideration of this, the enterprise
will benefit from the budding economy. It was found from the analysis that the socio-cultural and
technological environment of Singapore will be suitable for the extension of the Vege Chips as
an enterprise. Certain recommendations based on the same have also been provided which have
been highlighted as follows:
1. The Vege chips would be required to make use of the right kind of marketing tool.
2. They would be required to abide by the political and legal regulations of Singapore as
they are very strict.
3. They would be required to target the age group 25 to 35 years of age and market the
appeals of the product.

VEGE CHIPS IN SINGAPORE2
Table of Contents
Introduction......................................................................................................................................3
Vege Chip Company....................................................................................................................3
Chosen country: Singapore..........................................................................................................4
Discussion of environmental factors...............................................................................................5
Political factors affecting the country..........................................................................................5
Economic factors affecting the country.......................................................................................6
Social factors affecting the country.............................................................................................8
Technological factors affecting the country................................................................................8
Legal factors affecting the country..............................................................................................9
Conclusion.......................................................................................................................................9
Recommendations......................................................................................................................10
References......................................................................................................................................11

VEGE CHIPS IN SINGAPORE3
Introduction
International Marketing can be rightfully defined as the procedure by which any
enterprise intends to expand its operations successfully into the different countries and aims to
attain the entire global market as its performance base. However, not every country present in the
globe can be mentioned to be same and each country has its specific features as well as aspects
which makes its overall performance unique in the long run (Ansoff et al, 2018). The report has
been prepared with the motive of highlighting the various marketing aspects about the enterprise
and country. The firm which has been chosen for the analysis can be stated to be the Vege Chip
Company and the country which has been chosen for the analysis can be mentioned to be the
Singapore (Bryce, 2017). Hence, the report has been prepared with the aim of highlighting the
enterprise background along with the overall background of Singapore which initiates the
marketing campaign. Hence, this report will follow a comprehensive layout whereby the
background of the enterprise will be provided and this shall be followed by the analysis of the
Singapore as a viable market. The PESTEL factors pertaining to the marketing campaigns and
related designs of the firm will be critically discussed, this will be followed by a certain set of
recommendations based on which, the company will be able to perform well.
Vege Chip Company
The Vege Chip Company can be described as the market leader which produces Gluten
free chips in Australia. The enterprise prides itself in providing gluten free snacks which taste
well and are made free from eggs along with various other genetically modified ingredients such
as the preservatives and the artificial coloring (David & David, 2019). The factory of the
enterprise also tends to maintain a strict set of rules and food safety along with quality
procedures which assist an individual in snacking healthy and eating in confidence. The Vege
Chip as an enterprise began its operations 25 years ago and debuted as a Gluten free snack.
Initially the product was sold at the Gold Coast as well as the Byron Bay markets and with time
it started attaining considerate popularity in Australia and supplied goods to all major
supermarkets in the Australian market (Weforum.com ,2020). The firm also distributes
internationally to nearby markets. The firm has become very popular at present and has become a
household name for the Gluten Free snacks. The enterprise has been able to maintain its brand