Ventura Boats - A Case Study

Ventura Boats is a family owned business involved in the manufacture of traditional hand-made boats. This report analyzes the strengths, weaknesses, opportunities and threats that the company might be facing. The report proceeds to analyze the threats and the opportunities that have been identified in the SWOT analysis. The report proceeds towards the conclusion by providing some alternate strategies that might be adopted by the company in the future days to come on the basis of the analysis done with the help of the Ansoff Matrix.

Running head: VENTURA BOATS – A CASE STUDY
VENTURA BOATS – A CASE STUDY
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1VENTURA BOATS – A CASE STUDY
Table of Contents
Introduction....................................................................................................................2
SWOT Analysis.............................................................................................................2
Threats and Opportunities Analysis...............................................................................3
Ansoff Matrix.................................................................................................................4
Recommendations..........................................................................................................5
Conclusion......................................................................................................................5
References......................................................................................................................6

2VENTURA BOATS – A CASE STUDY
Introduction
Ventura Boats, founded in the year 1961, is a family owned business involved in the
manufacture of traditional hand-made boats. The turnover of the business had been faring
well until the recent times. The major clients of the company belonged to the domestic
market of Australia, which has been experiencing a shrinkage in the recent times (Ventura-
boats.com 2018). The following report attempts an analysis of the strengths, weaknesses, the
opportunities and the threats that the company might be facing. The report proceeds to
analyze the threats and the opportunities that have been identified in the SWOT analysis. The
report proceeds towards the conclusion by providing some alternate strategies that might be
adopted by the company in the future days to come on the basis of the analysis done with the
help of the Ansoff Matrix.
SWOT Analysis
Strengths
 The staff of the company is known
to be highly experienced and to be
industry-respected.
 The products that are built by the
company tend to maintain the high
quality that is promised to the
customers of the company.
 The company is one of the market
leaders in the category of the
products that it provides to its
customers.
 The financial reserves of the
company are built on the huge
prosperity of the business in the
yester years and are thus very strong.
Weaknesses
 Very low experience in the overseas
markets.
 The technology that is used by
Ventura Boats seems to be outdated.
 The company has failed to provide
the concerned clientele with the new
models for the boats and other water
vessels.
 The low morale and the significant
amount of attrition in the employee
strength of the company.
 The company has failed to provide
its clientele with the new models of
boats for a long period of time.
Opportunities
 There are lesser restrictions on the
use of the traditional boats in the
foreign market which might ensure
the legalized condition of the
products of the boat-building
business organization.
 The growing economies that have
Threats
 The increase in the number of
services that might provide the
customers with the substitutes of the
products that are offered by Ventura
Boats.
 The Australian Government might
declare the products manufactured

3VENTURA BOATS – A CASE STUDY
been existing all over the world have
led to the increase in the number of
the clients who display a huge
passion for the luxury products that
are offered by the company.
by Ventura Boats to be illegal due to
the outdated technology that they
seem to be using in the manufacture
of the boats and other vessels.
 The other competitors in the market
are reported to have been on the look
out to take over the companies like
Ventura Boats in order to buy out
their market shares.
Threats and Opportunities Analysis
The SWOT analysis of an organization helps to reveal the strengths, the weaknesses,
the opportunities and the threats that might be encountered by the organization during its
functioning in the industry (Bull et al. 2016). The opportunities of the company might refer to
the elements operating in the environment that might be exploited by the company in order to
gain an advantageous position in the concerned market (Yuan 2013). In the given case study,
it is observed that the concerned company has scope of the expanding in the various overseas
markets. This might lead to the prospering of the business in those markets leading to the
expansion of the company in the concerned market. The legal conditions of the overseas
market might allow the company to sell their products to the clients who have been based in
the other countries. The expansion of the company might also help to attract the various
customers who have been willing to spend their money in the luxury product that the
company offers towards their clients.
The threats that are faced by the company generally refer to the various operational
elements in the market that might cause harmful effects in the company (Ayub et al. 2013). In
the given case, the major threats that are faced by the company pertain to those that exist due
to the entry of the substitutes that offer the concerned clientele with better versions of the
products that are offered by Ventura Boats. This might lead to the deterioration in the revenue
generation of the company (Grant 2016). The company also faces a huge threat owing to the

4VENTURA BOATS – A CASE STUDY
changes in the legal system of Australia. The changes that have been made in the legal
system of Australia might lead to the condition wherein the products that are manufactured
by the company would be rendered illegal. The company also faces a threat due to the various
other big companies that have been on the look out to take over the various smaller
companies that have been operating within the industry. These mergers might result in the
demolition of the company which would therefore be rendered non-existent in the industry.
Ansoff Matrix
Fig. 1: Ansoff Matrix
Source: Created by the Author
Market Penetration
The chances of the company to achieve
more clientele in the existing market is very
low.
Product development
The company should focus majorly on the variations of
the products that the company produces in order to
capture retain the concerned clientele.
Market Extension
The company should aim to extend their
market shares in the concerned overseas
market in order to boost the revenue that
they might gain.
Diversification
The company might aim at selling the new products at the
new markets that they might capture in other countries.
Products
Market
Existing
New
New
INCREASING RISK
INCREASING RISK
Existing

5VENTURA BOATS – A CASE STUDY
Thus, from the above figure, it may be clearly pointed out that the company might
fare well if they tend to bring in variations in the products that they manufacture. The
company must ensure that the vessels that they manufacture are best suited to the needs of the
concerned clientele.
Recommendations
The management of the Ventura Boats must focus on the expansion of the market that
they serve. The company must focus majorly on the manufacture of the water vessels that are
customized to the needs of the concerned client (Stanford et al. 2014). The company must
aim to incorporate the use of machinery in the manufacturing process of the various water
vessels in order to boost the sales of the company (Hribernik, Wuest and Thoben 2013). The
company must also aim to bring about a variation in the sizes of the vessels that they
manufacture in order to bring about an increase in the number of clients that they serve
(Gudem et al. 2013).
Conclusion
In lieu of the above discussion it might be safely concluded that the concerned
company, Ventura Boats must have to concentrate further on the development of the product
and aim at the diversifications of the products that the company manufactures. The company
must recruit the staff who have knowledge in the needed technologies in order to fare better
in the concerned industry.

6VENTURA BOATS – A CASE STUDY
References
Ayub, A., Adeel, R., Muhammad, S.A. and Hanan, I., 2013. A conceptual framework on
evaluating SWOT analysis as the mediator in strategic marketing planning through marketing
intelligence. European Journal of Business and Social Sciences, 2(1), pp.91-98.
Bull, J.W., Jobstvogt, N., Böhnke-Henrichs, A., Mascarenhas, A., Sitas, N., Baulcomb, C.,
Lambini, C.K., Rawlins, M., Baral, H., Zähringer, J. and Carter-Silk, E., 2016. Strengths,
Weaknesses, Opportunities and Threats: A SWOT analysis of the ecosystem services
framework. Ecosystem services, 17, pp.99-111.
Grant, R.M., 2016. Contemporary strategy analysis: Text and cases edition. John Wiley &
Sons.
Gudem, M., Steinert, M., Welo, T. and Leifer, L., 2013. Redefining customer value in lean
product development design projects. Journal of Engineering, Design and Technology, 11(1),
pp.71-89.
Hribernik, K., Wuest, T. and Thoben, K.D., 2013, July. A product avatar for leisure boats
owners: concept, development and findings. In IFIP International Conference on Product
Lifecycle Management (pp. 560-569). Springer, Berlin, Heidelberg.
Stanford, R.J., Wiryawan, B., Bengen, D.G., Febriamansyah, R. and Haluan, J., 2014.
Improving livelihoods in fishing communities of West Sumatra: More than just boats and
machines. Marine Policy, 45, pp.16-25.
Ventura-boats.com 2018. About - Ventura. [online] Ventura. Available at: https://ventura-
boats.com/about/ [Accessed 8 Feb. 2018].

7VENTURA BOATS – A CASE STUDY
Yuan, H., 2013. A SWOT analysis of successful construction waste management. Journal of
Cleaner Production, 39, pp.1-8.