Ventura Boats - A Case Study

Running head: VENTURA BOATS – A CASE STUDY
VENTURA BOATS – A CASE STUDY
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1VENTURA BOATS – A CASE STUDY
Table of Contents
Introduction....................................................................................................................2
SWOT Analysis.............................................................................................................2
Threats and Opportunities Analysis...............................................................................3
Ansoff Matrix.................................................................................................................4
Recommendations..........................................................................................................5
Conclusion......................................................................................................................5
References......................................................................................................................6

2VENTURA BOATS – A CASE STUDY
Introduction
Ventura Boats, founded in the year 1961, is a family owned business involved in the
manufacture of traditional hand-made boats. The turnover of the business had been faring
well until the recent times. The major clients of the company belonged to the domestic
market of Australia, which has been experiencing a shrinkage in the recent times (Ventura-
boats.com 2018). The following report attempts an analysis of the strengths, weaknesses, the
opportunities and the threats that the company might be facing. The report proceeds to
analyze the threats and the opportunities that have been identified in the SWOT analysis. The
report proceeds towards the conclusion by providing some alternate strategies that might be
adopted by the company in the future days to come on the basis of the analysis done with the
help of the Ansoff Matrix.
SWOT Analysis
Strengths
 The staff of the company is known
to be highly experienced and to be
industry-respected.
 The products that are built by the
company tend to maintain the high
quality that is promised to the
customers of the company.
 The company is one of the market
leaders in the category of the
products that it provides to its
customers.
 The financial reserves of the
company are built on the huge
prosperity of the business in the
yester years and are thus very strong.
Weaknesses
 Very low experience in the overseas
markets.
 The technology that is used by
Ventura Boats seems to be outdated.
 The company has failed to provide
the concerned clientele with the new
models for the boats and other water
vessels.
 The low morale and the significant
amount of attrition in the employee
strength of the company.
 The company has failed to provide
its clientele with the new models of
boats for a long period of time.
Opportunities
 There are lesser restrictions on the
use of the traditional boats in the
foreign market which might ensure
the legalized condition of the
products of the boat-building
business organization.
 The growing economies that have
Threats
 The increase in the number of
services that might provide the
customers with the substitutes of the
products that are offered by Ventura
Boats.
 The Australian Government might
declare the products manufactured