Planning for Growth in Verdant Leisure: An Analysis of Growth Considerations, Ansoff's Growth Matrix, Sources of Funding, Business Plan, and Exit or Succession Options

Planning for growth

Contents
INTRODUCTION...........................................................................................................................................3
TASK 1..........................................................................................................................................................3
P1 Growth considerations.......................................................................................................................3
P2 Ansoff’s growth matrix........................................................................................................................5
TASK 2..........................................................................................................................................................6
P3 Sources of funding..............................................................................................................................6
TASK 3..........................................................................................................................................................8
P4 Business plan for growth....................................................................................................................8
TASK 4........................................................................................................................................................12
P5 Exit or succession options.................................................................................................................12
CONCLUSION.............................................................................................................................................14
REFERENCES..............................................................................................................................................14

INTRODUCTION
Planning refers to as the scheme which includes a positive tactic to all the individuals so
that all goals and objectives can be achieved in a well-organized way. It is defined as the safety
of the future by formulating diverse tasks (McGuinness, 2021) . As per the recent condition it is
progressive viewpoint of a person that has been settled and enlarged in context with
accomplishing success and growth for the future.It also benefits to create insurance on numerous
policies which are applied. The below reports involves considerations for analyzing growth,
Ansoff growth matrix, sources of funding, business plan and exit or succession options. The
below report is based on verdant leisure. It is a holiday park operator that offers self-catering
lodge as well as a holiday home ownership. It is located in England.
TASK 1
P1 Growth considerations
In context with planning it is the practice of evaluating diverse changes as per the
obligation and fulfillment of all respective goals. It is the technique of Business Corporation to
ensure the stability within the gap by focusing on where the company is and from where it wants
to accomplish as per the time Period. In context with Verdant Leisure it is explained below: -
Porter’s generic strategy: -
It is defined as an aspect that summaries a way and offers effective benefit to the
corporation in the market. It includes four diverse tactics which are used by Holiday Park with
regards to achieve all kinds of reimbursements from their further competition. It also supports to
initiate numerous methods that help in enabling different business enlargement.
 Cost leadership: - With respect to this phase it is used when an enterprise offers product
reserves with smallest amount that delivers the facility and attain highest market share.
Verdant Leisure uses the cost leadership theory to mesmerize large number of consumers
and make available all the services in an improved way in comparison with other
competitors.

 Differentiation: - It is the policy in which a company recruits invention and creativeness
as per all the productive services and accomplish large market share and increased sales.
With the help of this method a business enterprise can enlarge their goods and services
which is fully new in the market (Song and et.al, 2021). The chosen organization also
uses this way to earn competitive advantage by collecting the consideration of maximum
number of customers.
 Cost focus: - Companies uses this type of policy in order to gather the niche market and
provide diverse products at minimum level of cost. It has been initiated by the
organization by having the information regarding complete analyzation of marketplace
and fulfilling the demands of consumers. Verdant Leisure collects extreme number of
consumer base by delivering all the services at least cost.
 Differentiation focus: - It refers to a plan which is followed by the corporation while
providing numerous types of products and services. It brings out an authentic image in
front of all the audiences and attains long term success and high level of growth. In
context with selected company they made the usage of this specific plan while offering
new and efficient level of services as per the business site. With the help of this they earn
large amount of revenue by expanding all profits and sales.
There are numerous types of methods which are initiated by the corporation that helps to
advance large level of advantages (Samantaray and Sahoo, 2021).As per the selected company
they used the strategy of cost focus. The reason behind this is that it enlarges the productivity
level and all kinds of profits. While evaluating the growth in the business corporation through
which it offers amenities at smallest level to seize the attention of higher customer base and
attain all the profits.
BCG MATRIX: -
It is described as a planning tool that makes the usage of graphical representations of
company products and services in order to help the organization decide what product they should
keep or invest in.