Effective Marketing Communication Strategies for Verdant Leisure

Individual report
Executive Summary
The aim of this specific summary is to pay more emphasis on effectual plan of
communication as well as strategies of marketing and also the satisfaction of the consumer of
the respective business through evaluating the models and concept of the communication
marketing. The positioning of the brand of the respective business in the international market
area as well the respective report has also focused in justifying every of the section that are
described below.
Table of Contents
Introduction
Marketing communication is also understood as the mark on which prisons the technique by
that advertiser utilise in order to interact with several consumer in relation of promoting the
goods and services of the business that they are focused in reducing. The respective report is

based on the organization verdant leisure which is known to be the operator of holiday park
that is entirely based in the United Kingdom and this also focus in selling few of the holiday
home ownership and also self catering holidays to their consumer, in Scotland United
Kingdom as well as Devon (Rėklaitis and Pilelienė, 2019).
Key marketing communication concepts
Communication of marketing because one of the most effectual method of appropriately
operating in the smooth operations of the business. This technique provide support to the
commercial business in order to interact more efficiently among the consumers and also
focuses to convert into the real consumer hand have the optimistic. Consumer base for a long
period of time. In addition to this positive as well as appropriate interaction provide support
to the commercial business in order to reflect on the existing and current demand of market
and also in disappeared the criteria of the consumer that have faith in the quality as well as
brand of the services and products. Few of the vital obligation of the marketing
communication method are described below (John and De'Villiers, 2020).
One -to one Marketing
Social Media Marketing
Targeted Internet Ads
Public Relation
Radio and Television
Effectual communication of marketing provide support to the commercial business in order to
enhance the selling of goods as well as services that gives the optimistic outcome to the
business (Munsch, 2021). The organization has also concentrated on the internal development
of communication that has lead to the business in accordance to judge the quality of the
working of the team and also focuses to impact things of the satisfaction of the consumers in
the business. The organization has also focused in recognising the facilities of holiday home
by effectual as well as efficient communication with the consumers and also offering and
providing them the possibility to offer appropriate and regular feedback for the betterment of
the future (About Verdant Leisure, 2022).

What is a team marketing communication plan?
the team marketing communication of an organization caters to the communication of the
entire team, for developing both the internal and external communication structure and the
messages to be delivered to the consumers. The team communication of marketing can affect
increased productivity, having well-organized planning. Planned team communication can be
done through many communication processes, such as television and radio presence, print
and digital messages, effective PR strategies, and digital advertising (Baxter, 2021). There are
various strategies to affect communication by embracing new task management tools, being
brief and direct, planning to meet the people individually to listen to their needs effectively,
and having a common goal to achieve the vision and mission of the organization.
Team marketing communication plan
Brand audit
An firm's branding emphasizes on the communication's successful aim and goal setting while
highlighting its vision and goals. In this level, collaboration emphasises the company's image
by altering a number of the previous and ongoing business principles (Dolnicar, 2020).
Verdant Leisure has updated some of their earlier vacation packages and added new relaxing
vacation packages including "Activity U.K. vacations" and "summer vacation." Sea U.K.
vacations" and "Relax and retreat U.K. vacations." Verdant Leisure has prioritised these
actions by concentrating on the company's branding and analysing its brand image or
competitive placement in the international travel and tourist sector (Dolnicar, 2020).
Market research
The influence of the market research which is highly progressive support the commercial
business in order to look as well as identified for few of the worthy amount of data as well as
information in order to offer to the consumers and also in accordance to move the
commercial business more ahead of the specific period of time (Verdant Leisure, 2022)..
Moreover to this in this method respective business has collected the data regarding the
current as well as recent demand of their consumer base in the places like devan as well as
north England. The respective organization has also focused in offering the consumers the top
qualities facilities and services of the spa and other relaxing activities near the base off see as
well as in the least homes for holiday and also the consumers can opt. Going to the different
as well as new destination in basically search of the airport and different type of the place