Tapping into New and International Markets for Verdant Leisures: Opportunities, Challenges, and Trade Blocs

Tapping into New and
International market
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Contents
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
Analysis of global business environment and influence of key global drivers................1
Discussing rationale of business expansion internationally..............................................3
Opportunities and challenges for global growth...............................................................3
Trading blocs and agreements with advantages and disadvantages...............................4
CONCLUSION................................................................................................................................6
PART 2............................................................................................................................................7
References:.......................................................................................................................................8
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INTRODUCTION
The companies are internationalized to enhance competitive advantage and seeks for
development by earnings opportunities. For the small enterprise the tapping in the international
market is not easy which requires the lot of information of marketing and well prepared plan.
The global marketing defines the marketing on worldwide scale taking global operational
differences and opportunities in order to achieve global objectives (Ahmed, M and et.al., 2020).
The chosen organisation is Verdant Leisures, UK which is travel & tourism company. It is a
boutique holiday park operator offering self-catering holidays and selection of luxury caravans &
lodges for sale. It was founded in 1990 and looking for the expansion internationally in the
region of south-east Asia of Singapore. The Singapore is famous for the global financial centre
and known for the tourist destination being very clean and growing in area. While expansion the
company can have several opportunities of favourable tax conditions, skilled and educated
workforce, centralised locations and easy market access (Chirongoma, S. and Mutsvedu, L.,
2021). In the report global business environment is analysed and influence of global key drivers,
reasons of expanding business internationally. Furthermore, the challenges & opportunity of
global growth and evaluation of trade blocs and agreement is provided with its pros and cons on
the region.
PART 1
Analysis of global business environment and influence of key global drivers.
The global business environment refers to societal and task environment of an
organisation, which is influenced by global forces of internal and external environment. The
global forces involves the global labour market, technological force, legal & political forces and
competition. In the business environment PESTEL analysis is done of verdant leisures.
 Political factor- It determines the extent of government policy which impacts on the
organisation involving the political stability, fiscal & taxation policies. The verdant
leisure will face low political risk in the Singapore as it is a democratic country. It
provides cherished political stability which translate to peace and better standard of living
by promoting economic growth (Dindial, M and et.al., 2020).
 Economic factor- It involves the factor of interest rate, foreign exchange rate, inflation
rate which impacts on economy and its performance and ultimately it impacts directly on
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