IntroductionPolitical election campaign is the most vital and important work that a party has to do in amore effective way. As the final result of election is very much depends on this campaigndone by party nominated candidate, so it has found that they use different media for theircampaign work. To make this campaign more intense they have beenfound to change theirstrategies on basis of the agenda of their opponent party. They often change their electionstrategy on basis of the evaluation of past voting result. Any campaign is an organised effortof that party. Campaign become successful only when there is a campaign manager and acomprehensive vision regarding the election agendas. As the decision making process ofvoters can be mould by this campaigning work, so the nominee has to be more precise aboutthe motto. It has found that more often the political parties choose visual media to reach theirvoters, as it is the most effective way to connect audience. (Bennett, W. Lance)Discussions of Video posted by Republican Party nominee In these two videos we found that both the political parties of United States have started theircampaigning work. In video one we get to see it that Pat Toomey, a republican partynominee has shown his disparity and disagreement with Donald Trump and in his agenda hemake it very clear, though his is belongs to Republican party. He believes that for anypresident it is very much important to get his or her senator to take a stand against any wrongissue and ideas. But In Washington, if anyone has courage and backbone he often found itdifficult to take a strong stand for that. Everyone wants to enjoy independence and if he hasto compromise with it, then the livelihood becomes jeopardy. Pat Toomey in this videocampaign make it clear that if he win this senatorial election, the 1st thing he will do is toensure the independence of individual. His opponent party candidate has no stand for her ownversion and American bosses has picked her hand for their own purposes. So basically themain agenda of Paul Toomey is to insecure the liberty of Americans, because we often foundit that racism is very common cause for that people have to compromise with theirindependence.(Johnson-Cartee, Karen S, and Gary Copeland).Discussion of video posted by democrat Party nomineeIn the second video we found that democratise senatorial campaign has posted a visual ad toreach the audience and their party nominee Katie McGinty’s election agenda. As she hascome from a working class family, so her main agenda for election are cost of living, equalityin workplace and no discrepancy in pay scale. In Washington social security of people areengender. Especially in workplace the security of women are in treats. Nightlife in Americais also in danger as the basic security has become vulnerable. Many illegitimate influencesoften found in medicare system and this is the reason that medical facility in USA is very3

+13062052269

info@desklib.com

Comparison of Republican and Democrat Election Agendas

Contribute Materials