Factors Affecting Virgin Atlantic Airlines: Macro-Economic Analysis

BMP4003 Business
Environment

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
1. Explain two factors of macro-economic that the Virgin Atlantic Airlines will need to
consider...................................................................................................................................3
2. Effect of UK current growth rate on Virgin Atlantic Airlines...........................................5
3. Present intervention techniques of government on Virgin Atlantic Airlines.....................7
4. Current Global challenges facing Virgin Atlantic Airlines along with recommendations and
how to defeat them in this present time..................................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
The main motive of business-environment includes the different types of variable that
regard internal and external factors that affect the business capability. These factors run into to
director to meet customers’ needs and wants or demands and supply, provision of manpower,
stakeholders interest, management to run operations, Financial ups or downs and supplier of raw
material wants for activities etc. that help in measuring the requirements of business to achieve
the organisational objective in more efficient manner. Whole economic environment is analysed
with the help of macroeconomics that includes consumer behaviour, attitude, trend and the
affecting factors. It also helpful to measure the enhance the performance of a company. This
report includes various actions of macro-economics are available for the variables that are
financial activities, unemployment rates etc that help a firm to collect important information
related to the specific purpose (Clark and et.al., 2022). This data is accurate because it is taken
from government reports. Virgin gathering ltd is selected to analyse its performance and other
internal business activities. It is a well-known British organisation and it is founded by Richard
Branson and Nik Powell in 1970. These organisations run their operations in many products and
services such as virgin aircraft, virgin occasion, virgin media etc. There are some factors
discussed below which affect operations of Virgin Atlantic Airline and they are incorporates,
expansion, GDP, joblessness rates, UK development rates and flows condition etc.
TASK
1. Explain two factors of macro-economic that the Virgin Atlantic Airlines will need to consider
Full-scale monetary issue is a term of the monetary discipline which is the examination of
monetary development, for instance, financial rates, extension, Gross domestic product, cost, etc.
Enormous scope financial elements can be described into the three sorts who contain positive,
negative, and impartial. This huge scope financial computation helps with assessing what's in
save at speeds of extension, joblessness rates, and exceptional factors. This figure charges want
has been taken through the country and affiliations (Dery., 2022). The introduction of Virgin
Atlantic's business endeavour is influenced via a tremendous wide assortment of outside factors,
which means to gather the predetermined longings and organization examination of the show.
Virgin Atlantic flight courses are in british worldwide help that is spread out in 1984 to fly
among London and the Falkland Islands. It is the piece of the Virgin get-together. The effect of

Macroclimate influences the Atlantic plane and methods. There are some following factors that
can influence the universal Virgin Atlantic Airlines outputs which are as follows:
 Inflation: It suggests the cost which is grows the standard pace of work and items in the
monetary framework at given time frame. Development is assuming believe it or not
estimating the typical addition cost and cost. As such It is the rhythm of blows up
expense of product at explicit time period. It is the thing is happening which is begun
when the diversion of work and items extensions watching out. Virgin Atlantic Carrier's
Expansion charges are driving an outcome of having the monstrous cost keeping watch.
There are such vast hardships which are respected in supply the product and organization,
in view of grow the work cost which influence the association's economy execution at the
contemporary year (Galdón and Ortega., 2022). Because of this traveller of Virgin
Aircraft are currently not accepting the organizations which is the danger for the Chief.
The scalp of proportion of fuel are truth be told exorbitant extra than various gas which
significantly affect the customary monetary diagram of association. They brought the
association's benefit into gas which is help to fly and besides share this records to
extraordinary colleagues in the business venture.
 Unemployment Rates: It shows to the paces of joblessness which is examination the
paces of staff who are now not at existing working anyplace. The level of work is no
longer working. This current circumstance rises when the economic situations changes
where the economic system fees are down and the feeling of dread towards work ascends
in a market. This existing circumstance has been fruitful on the off hazard that the
economy improvement is solid; the joblessness fee can be covered (Gholipour., 2019).
The Covid-19 pandemic emergency has influenced the familiar UK joblessness due to
this existing circumstance such infinite human beings agencies of humans have lost their
positions and due to the fact of unemployment the economy costs down. Virgin Atlantic
Airline has driving in the market as its most memorable flight persistence where they
organize 45% people for impending difference in market systems. The common expense
more than $531 million. In the impending times these progressions of market
methodology help the economy with taking spots. They are moreover increment their