Organisational Structure and Business Environment Analysis of Virgin Atlantic

MGBBT0UBN
Understanding
Business
Organisations

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY ..................................................................................................................................1
Organisational structure of Virgin Atlantic.................................................................................1
Business environment analysis of Virgin Atlantic: ....................................................................3
SWOT analysis:...........................................................................................................................3
PESTLE Analysis:.......................................................................................................................4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Business environment is the collection of different external and internal factors and
forces that has a significant influence on the functionality of that business. These forces includes
various factors such as employees, governments, climate, society, demand and supply,
technology etc. the business has control over some forces but some are beyond the control of the
business. The understanding of business environment help organization to identify the threats
opportunities and also it enables the business to identify the strategy of the competitors and
making their own strategies accordingly. The organizational structure is a framework which
defines how activities take place and directed for achievement of the objectives of the of the
organization (Arieftiara, and et. al., 2019). Virgin Atlantic is a British airline company. The
company is headquartered in Crawley, England. The airline was established in the year 1984. the
company has a fleet size of around 36 and covers the different destinations around globe and
domestically such as North America, Africa, Asia, Middle east and Caribbean. This case study
aims to examine the organizational structure of the company and the benefits and drawbacks of
that structure for the organization. Also it aims to examine the different external and internal
factors influencing the organisation's business environment.
MAIN BODY
Organisational structure of Virgin Atlantic
The organizational structure includes five different elements; departments, job design ,
delegation, chain of command and span of control. These elements forms a chart and creates a
structure of organisation. The structure helps organisation in the work flow and helps different
groups to work together within their respective functions to manage work. The organizational
structure in a organization can be different types such as; functional, tall, flat, functional,
divisional, team based, network and matrix structure (Arnold and Bowie, 2019). The Virgin
Atlantic company has Tall hierarchical structure in the business. The tall organizational structure
is which includes different hierarchical orders in it. This structure is very complex and contains
various authorization levels of middle management between the top level and bottom level
employees of the organization.
1