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Analyzing the Impact of Micro and Macro Factors on Virgin Australia's Business Environment

   

Added on  2023-06-18

8 Pages765 Words335 Views
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The business Environment
Analyzing the Impact of Micro and Macro Factors on Virgin Australia's Business Environment_1

Table of Content
INTRODUCTION
Events that led to loss of organization
Analysis of events in context of micro and macro factors
Response of the business
Recommendations of counter strategies for potential growth of
business
Conclusion
References
Analyzing the Impact of Micro and Macro Factors on Virgin Australia's Business Environment_2

INTRODUCTION
The business environment is basically referred to the surroundings of the business. A business
environment comprises of internal as well as external factors. The primary organization
considered for analyzing the business environment is Virgin Australia. Virgin Australia is an
Australian based airline. The organization started its operations since 31 August 2000 by the
name of Virgin Blue. The report consists of a study that highlights the impact of various
factors that led to losses of Virgin Australia.
Analyzing the Impact of Micro and Macro Factors on Virgin Australia's Business Environment_3

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