Strategy and Innovation: Analysis of Virgin Group Case Study

STRATEGY AND
INNOVATION
Virgin Group

INTRODUCTION
 This PowerPoint presentation will analyze the
case study of Virgin Group.
 Resources and capabilities of virgin
 Divestment of business unit and its criteria
 Recommendations for the changes in
Management system and organizational
structure

BACKGROUND OF VIRGIN
 Virgin was launched in 1970 by Richard Branson.
The company's name was suggested by the
associate of Mr. Branson. The company has
grown rapidly and now it is being counted in one
of the top branded ventures.

VIRGIN GROUP
 The Company possesses 200 individual firms that
are directed by 20 holding businesses. The brand
is involved in the business of financial services,
travel, health and fairness, music, telephone.

RECOURSES AND CAPABILITIES
 Resources and capabilities of an organization are
the bases to earn competitive advantage and are
considered as the profitability’s primary source.

RESOURCES AND CAPABILITIES
 Capabilities of the organization states the
routines of the business, organizational culture,
and processes. Recognition of the core capabilities
can be valuable in classifying what subsidized
more to the customer value and which segment of
the market to be targeted.