VIRGIN HOLIDAYS - Analysis of Tourist Destinations and Responsible Tourism

VIRGIN HOLIDAYS

Table of Contents
INTRODUCTION............................................................................................................................. 3
TASK 1............................................................................................................................................ 4
LO1.................................................................................................................................................4
1.1 THE MAIN VISITORS DESTINATION AND GENERATORS IN TERMS OF TOURIST NUMBER
AND REVENUE OBTAINED..........................................................................................................4
1.2 STATISTICS TO DETERMINE TOURISM DESTINATION TRENDS AND PREDICT FUTURE
TRENDS...................................................................................................................................... 7
TASK 2.......................................................................................................................................... 10
LO2............................................................................................................................................... 10
2.1 CULTURAL, PHYSICAL AND SOCIAL FEATURES OF TOURIST DESTINATION.........................10
2.2 COMPARISON OF BETWEEN CHARACTERISTICS OF EMERGENT AND LEADING VISITOR
DESTINATIONS......................................................................................................................... 13
TASK 3.......................................................................................................................................... 15
LO3............................................................................................................................................... 15
3.1, 3.2 PRESENTATION...........................................................................................................15
TASK 4.......................................................................................................................................... 32
LO4............................................................................................................................................... 32
4.1 ISSUES THAT AFFECT THE POPULARITY OF TOURIST DESTINATIONS.................................32
4.2 THE POTENTIAL FOR RESPONSIBLE TOURISM TO ENHANCE THE HOST COMMUNITY AT
WORLDWIDE TOURIST DESTINATIONS....................................................................................34
CONCLUSION............................................................................................................................... 36
REFERENCES.................................................................................................................................37
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3

INTRODUCTION
This assignment is based on the various tourist destinations that support the economy of its
nations. Tourism not only helps to generate more revenue for any country but also helps to
increase the job opportunities for the local community and help them to generate more source
of capital. Also, government plays an important role in protecting and promoting these tourist
destinations at international level. This assignment will help to analyze the several factors that
are associated with travel and tourism. For any country, domestic tourism is advantageous as it
helps in generating more capital for the country that helps in more development of that nation.
This report will help to understand about the countries like France, Europe, UK etc. that are
declared as developed countries along with leading visitor’s destination while countries like
India, Thailand etc. are said to be developing countries as these countries are still struggling
with its resources and develop their country as developed tourist destination. This report
explains the factors that are present and influences in both the manner to this tourist
destination. Also, here discussion is done of the several tourist attractions that become a
reason to appeal the tourist by its features and attract them to that destination. Along with the
development of tourist destination is based on the capital obtained and the total tourist visited
that destination.
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TASK 1
LO1
1.1 THE MAIN VISITORS DESTINATION AND GENERATORS IN TERMS OF
TOURIST NUMBER AND REVENUE OBTAINED
There are several tourist destinations in the United Kingdom and in all the parts of the world
that are the reason to gain the attention of visitors no matter what age group, gender they
belong to. It has been analyzed by the recent survey investigation by the UNWTO the reason
behind the visitors to travel to the UK is for major three purpose leisure tourist, business tourist
and tourist who visit to meet there friends and relatives (Paoli, et al. 2017). The strategy team
of the Virgin Holidays along with its product analyst member wants to evaluate and understand
about the extent of worldwide visitor’s destination including the tourism in the United Kingdom
so that it could be easy for them to understand about the factors that are linked to travel and
tourism. It is a deemed fact that any country generates its major part of revenue by the number
of tourists visiting that destination. This clearly indicates that the capital that is obtained is
directly proportional to the number of visitors visiting every year. Also, apart from the United
Kingdom, there are several nations where every year the visitors visit so feel and acknowledge
the beauty of those destinations that are present in different parts of the globe.
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FIGURE 1: UNTWO TOURISM TOWARDS 2030
{SOURCE: http://mrsatopic.com/2014/10/ebola-lands-in-dallas-texas-welcome-to-our-global-
village/}
The evaluation that is made by the Virgin Holidays tour operators it could be concluded that the
United Kingdom is the country where there is the maximum number of tourist visiting every
year whereas Germany is the nation with a maximum generation of visitors. There are many
places in the UK which people like to travel to and understand about those destinations and
culture such as Cotswold, Stirling Castle, Victorian and Albert Museum, Black pool etc. except
for the United Kingdom the other frequently visited tourist destinations are: Franc, Spain, US,
Chain, Paris, Italy, India, Thailand etc. (Highlights, 2015). A chart is presented below that
explains the difference in the number of visitors visiting variable countries and the total capital
generated by the country from the travel and tourism industry:
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NATION TOTAL
VISITORS
VISITED IN
2015 (IN
MILLIONS)
TOTAL VISITORS
VISITED IN 2016
(IN MILLIONS)
AN
APPROXIMATE
SPENDING (IN
BILLION)
DIFFERENCE IN
BOTH THE YEARS
(IN %)
SPAIN 68.5 75.6 60.3 7.1
The UNITED
KINGDOM
34.4 35.8 39.6 -1.4
INDIA 14.6 13.3 22.4 9.7
CHINA 56.9 59.3 44.4 5.3
GERMANY 35.0 35.6 37.4 1.7
{Source:http://people.unica.it/carlamassidda/files/2017/06/UNWTO_TourismHighlights_201
7.pdf}
The above chart displays the observation made by the tour operator Virgin Holidays in the
difference in the entrance of visitors in the years 2015 and 2016 in the following countries. This
chart also displays the income obtained by the travel and tourism sector in variant countries.
There is an increment in the finical status of the country by the availability of the heritage and
cultural sites in the variable areas of the country. Such aspects not only help the country but
also support tour operators like Virgin Holidays to plan about some packages and discount
offers to please the visitors towards choosing their company.
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1.2 STATISTICS TO DETERMINE TOURISM DESTINATION TRENDS AND
PREDICT FUTURE TRENDS
It is noted in the last few years the Tourism in the United Kingdom is increasing in a tremendous
amount with a constant proportion. There is nothing wrong to say that there are many
attraction g features in the UK that drives the attention of the visitors to the UK as a tourist
destination. The factors that attract the attention of the people are its night activities, party
life, cultural sites, customs, events, concerts, Heritage, cathedrals, old and architectural
buildings etc. (Mariani, et al. 2014). Above all the discussed key elements the major factor that
catches the attention of the millions of visitors is the cultural activities of United Kingdom. The
main reasons for the leisure tourism in the United Kingdom are as follows:
 Chain of fast food restaurants
 Library
 Theaters
 Historic Monuments
 Fun Events
 Campaign or mount climbing
 Sports programs
 Short holidays for change
 Nightclubbing and parting in disco, pubs
 Theme park
 Art gallery, museums
 Cathedrals
So the current trend has suggested the cultural and leisure experience within in the UK is the
main elements which gain the maximum tourist in these countries. It was estimated that on an
average of 40-50% of the tourist that visited for leisure to London visited mostly its cultural
sites those are historic buildings, monuments, art galleries, museums, churches, heritage and
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