Virgin Holidays Ltd: A Study on Business & Tourism Management

Overview of Company
Goals
Future operations
Vision
Foundation Year Research Project Present operations
References
Sipe, L.J., 2021. Towards An Experience Innovation Canvas: A Framework for Measuring Innovation in
the Hospitality and Tourism Industry. International Journal of Hospitality & Tourism Administration,
22(1), pp.85-109.
Xiang, Z., Stienmetz, J. and Fesenmaier, D.R., 2021. Smart Tourism Design: Launching the annals of
tourism research curated collection on designing tourism places. Annals of Tourism Research, 86,
p.103154.
Past operations
Virgin Holidays Ltd is the firm specialises in
offering holiday packages globally in the
several locations involving Africa, USA,
Canada, India, Middle East and many more.
Virgin holiday is owned by the Virgin Group
and it was founded in the year 1985 after the
prospering launch of the Virgin Atlantic in
the June 1984. Organisation is having their
headquarters in Crawley, United Kingdom.
• To promote the usage of information
technology
• To emphasis on destination
development.
• To stimulate & develop responsible,
sustainable, and globally accessible
tourism
• To create opportunities for
employment
Virgin Holiday's vision is to give the
transformative by a liberal dose of the liberal
dose of the Vitamin Sea as well as they are
possessing the ideology area of the ocean and its
role as well. Moreover to this, company is
focusing on preserving the national heritage.
The value of the organisation is usually linked
to making smarter tourism in which they can
make innovate and also utilise the digital
technology which can be changed. Another
vision of the firm is to make the tourism more
competitive in which all the level in the market
segment and also the capital can be support in
order to make the development of the
businesses which can be conveniently seen.
Respective firm is linked with the effectual
management of all the leading as well as
improvement of the tourist area in such a
manner that is also obliged for promoting and
also can look for the prompted the destination
of the tourism. The respective firm is
specialised as the well recognised company
that is working in the global borders and is the
main body of the tourism. In the earlier days
the firm is working their operations that was
related to the more than 150 nations in several
institution of the education which includes
tourism.
The main issue for the Virgin Holiday firm
is linked to facing specific features in
which the firm is encountering several
problems which is also refereed to the
managing the specific function in the
atmosphere. The firm is facing many
problems because of the major effect of
pandemic Covid 19, as the firm is getting
impacted by the disease in the major way.
Virgin Holidays firm is making specific
goods in the collection of the intangible as
well as tangible factors like man made
resources and natural resources as well.
These are the main area of the locations in
order to get specific attractions that are in
the developing places in the marketing mix
and also experience of guest are motivated.
A firm is always focus to assist the rural
tourism in which they can added like rural
lifestyle, agriculture and angling and many
more.