Challenges and Future Operations of Virgin Holidays Limited Amidst COVID-19

This presentation discusses the challenges faced by Virgin Holidays Limited due to COVID-19 and their future operations. The organization aims to provide high-quality tourism services with an eco-friendly approach. The presentation also highlights the importance of technology and innovation in the industry.

Vision
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•Virgin holidays Limited is performing their roles and responsibility with a vision to offer hogh
quality and innovative services to customers around the world. full However due to the outbreak
of Covid- 19 there are some challenges that has been faced by organisations such as lack of
human resource etc In this to provide best and safest services in the industry company aimed
towards undertaking he use of technology in their services and further provide tourism services
to customers with high tech technology such as robotics. With the help of this organization aim
towards enhance their competitive and profitable ratio in an effective manner while
accomplishing customers needs and demands. Organization is also having a aim to provide full
package of services to customers in reasonable price.
•
•Organization under take advantage of effective approach such as eco-friendly approach in order
to provide satisfaction to customers. Furthermore it has been analysed that company is also
having strength in terms of full package of services to customers with high quality in order to
overcome the challenges such as lack of human resource selected. Organization is aiming toward
stone to take use of technology and innovation in order to offer best services and facilities to
customers, with this company is having a name to enhance their overall competitive rivalry in
industry.
•
•Virgin holidays Limited due to the current operational challenges related to Covid- 19 is facing
challenges and issues to conduct their cleaning services operations in efficient manner, as the
organization is having a goal to become best choices of customers and provide best and safest
services to customers. It is essential for them to undertake use of effective measures and adhere are
all the government laws and policies associated to the safety and security of consumers. In this
organization needs to make improvement in their business planning intake use of personalised
customer services and facilities to customers with high quality as well as standard. It has been
analysed that organization is needed to make improvement in their strategies to assure market
development and product development. This will not only help them to provide best services to
customers but will also allow them to satisfy customers needs and demands efficiently in this
organization as having an advantage to undertake use of social media marketing such as Facebook
page, website, AI, business analytics, virtual intelligence in order to conduct advertising operations
in cost effective manner. Covid- 19 created many financial challenges in front of companies in this
with the help of taking use of digital marketing organization can conduct cost effective advertising
operations.
•After the outbreak of COVID-19 it essential for Virgin holidays Limited to provide services to
customers in effective manner. This will not only help them to influence needs and demands of
customers but will also allow them to determine the industry trend. It has been analysed that in order
to implement all the government guidelines and measures it is essential for organization to take use
of technology in this artificial intelligence and use of robotic. This will allow organization to provide
high quality services to customers in less time. With the help of business analytics organization can
conduct their operations activities in effective manner with the help of taking advantage of
innovation and uniqueness. With the help of using modern advanced technology company can
influence customers behaviour. Digital marketing also proves to be an effective measure through
which organization can assure long term sustainability and growth. Thus it has been analyse that in
order to overcome the challenges that has been forced by COVID-19 it essential for conduct
operations with the help of digital tools and technologies to conduct cost effective activities.
•
References
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tourism? A review of the literature with discussion of its implications for the UK National
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•Pedrana, M., 2014. Location-based services and tourism: possible implications for
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•Horsfall, D., 2020. Medical tourism from the UK to Poland: how the market masks
migration. Journal of Ethnic and Migration Studies, 46(20), pp.4211-4229.
•Lunt, N., Horsfall, D. and Hanefeld, J. eds., 2015. Handbook on medical tourism and patient
mobility. Edward Elgar Publishing.
•Khalid, U., Okafor, L.E. and Burzynska, K., 2021. Does the size of the tourism sector
influence the economic policy response to the COVID-19 pandemic?. Current Issues in
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•Sharma, G.D., Thomas, A. and Paul, J., 2021. Reviving tourism industry post-COVID-19: A
resilience-based framework. Tourism management perspectives, 37, p.100786.
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Hospitality industry resilience during the Covid-19 pandemic: Evidence from
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management in Azerbaijan under sustainable development: impact of COVID-19.
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assessment of COVID-19. Journal of sustainable tourism, 29(1), pp.1-20.
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COVID-19. International Journal of Contemporary Hospitality Management.
•Niewiadomski, P., 2020. COVID-19: from temporary de-globalisation to a re-discovery of
tourism?. Tourism Geographies, 22(3), pp.651-656.
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tourism areas. Tourism Geographies, 22(3), pp.633-638.
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robotics adoption. Tourism geographies, 22(3), pp.724-734.
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world. International Journal of Tourism Cities.
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International, 24(2-3), pp.179-184.
)
Virgin holidays Limited is operating its roles and responsibilities In the provinces of United Kingdom the organization
provide best tourism services and facilities to customers with the help of eco friendly approach. This organization conducts
their roles and responsibilities in terms of providing creating magical moments by providing inclusive holiday package to
customers. Earlier the past operations of companies was associated to taking use of more number of manpower in order to
provide their tourism operations with less involvement of technology. In addition to this it has been underlined that
organization also conducted their past services in terms of conducting their roles such as guiding to guests with manpower.
However due to the outbreak of COVID-19 it has been underlined that company significantly faced challenges in terms of
managing human resource as due to government restriction and social distancing measure, they were subjected to take use
of less human resource in order to provide service is this not only created challenges to provide services to consumers but
also created number of issues in front of company. In addition to this it has been underlined that organization was also
conducted there past operation in terms of providing services and facilities to customers with the help of taking use of CSR
approach. In this organization involved all stakeholders in the decision making and under take decisions accordingly to
provide services and facilities to customers. This significantly help them to provide best customer service in industry and
also allow them to manage a positive image. Thus, from the above analysis it has been identified that with the help of taking
use of more number of manpower organization conducted their past operation which help them to achieve their vision.
Virgin holidays Limited conduct their business roles and responsibilities with an echo friendly approach in which they provide services
and facilities to customers. However it has been analysed that due to the outbreak of COVID-19 organization faced number of challenges
in their planning and monitoring system. Along with this they also faced current operational issues in terms of managing labour power as
due to government lockdown strict measures by the United Kingdom government they faced challenges to provide services to customers
in which they were subjected to take use of less manpower. This created many challenges in front of company which affected their long
term growth in an adverse way.
Furthermore, is it has been a rise that the impact of COVID-19 affected on company business environment and CSR activities. This
created challenges in front of them to provide job opportunities to employees which created challenges for them in adverse manner.
Furthermore it has been underlined that due to the current operational issues organization face many challenges to conduct their operation
in a feasible manner of operation affected organization ability to serve needs and demands of customers and fulfil their needs. Along with
this it has been analysed that due to the outbreak of COVID-19 the government of United Kingdom implement laws and regulation
associated to reducing the level of wastage, energy conservation and water conservation. The respective organization has selected the CSR
activity associated to reduction of emission of carbon emission. The company also undertake use of eco friendly approach and sustainable
to provide customer services facilities.
Due to these operational challenges organization need to develop a planning system which help them to make modification in their CSR
strategies to conduct their business roles and responsibility with the help of taking use of smart energy, less water wastage, taking use of
raw materials in eco friendly manner and undertake advantage of technologies and smart approach to conduct their business operation in
sustainable manner.
Present operationPast operations
Foundation Year Research Project
Student Id:
Tutor:
Overview
•The selected organization is Virgin holidays Limited. This organization offers package
holidays, cruise lines, hotels and resorts etc. for personal and commercial use. The organization
aim towards offering best tour services to customers in the provinces of the United Kingdom,. It
has been analysed that due to the outbreak of COVID-19 government imposed safety guidelines
which needs to provide a safe atmosphere this enhance importantly for organization. The main
aim of this organization is to offer full package of services to customers along with holidays
worldwide.
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•The respected company offer professional services to customers in order to satisfy their needs.
Company is having dedicated and talented employees who conduct professional roles and
responsibilities. This organization offer services of tourism related services to customers to also
with the help of taking use of eco-friendly approach. It has been analysed that the respective
organization is having more than 10 years of personal experience in tourism industry with
excellent form of customers needs and demands. This organization under take advantage of
technology on continuous basis. However it has been analysed that due to the outbreak of Covid-
19 there are some certain challenges that has been faced by organization.
Goals
The respective organization is holding expertise to offer best tourism services to customers
national and international level to customers. The organization is having short term goals to
provide safest and best services. Short term goal is also to make improvement in consumer
service with the help of taking use full package of service in an innovative manner.
•While on the other hand if it is talked about organization long term goals it has been analysed
that they are having an objective to become best choices of customers in the whole tourism
industry. Organization is also having long term goal to make expansion of their business in future
and take use of technology and convert them into unique services company is also having an aim
to enhance the total income by 15% over the next 3 years.
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Future operations