This poster presents a case study of Virgin Holidays, a tour operator company in the UK, and their future plans post COVID-19. It covers their short and long term goals, current and past operations, and the impact of COVID-19 on the tourism industry. The company aims to increase their productivity and profitability in the short term by implementing small changes such as adding more hygienic facilities and offering discounts. In the long term, they plan to increase customer experience by providing innovative and hygienic services. The poster also discusses the impact of COVID-19 on the tourism industry and how Virgin Holidays is adapting to the new guidelines and upgrading their plan and strategy to meet the expectations of customers.