Virgin Holidays: Promoting Sustainable Tourism for Socio-Economic Growth

Foundation Year Research
Project

Brief overview of the organisation
Virgin Holidays Limited is the organisation which is owned by Virgin Group and it
offers holidays worldwide in the various destination that includes Canada, Africa, US, India
Ocean and Far East. The company is founded in 1985 after the successful launch of Virgin
Atlantic in June 1984. The company is headquartered is in Crawley, England and the seven other
United States. This partnership has new ended and HIP and they have also acquired the assets ad
brand name of Travel City Direct From XL Leisure Group that is being collapsed in
September(Ramazanova and Bolatbekov, 2018). It is the leading company which is engaging in
promoting tourism as driver of the economic growth and also contribute to the environmental
sustainability. They are continuously engaging in offering the global code of conduct within the
tourism by which they can rightly serve the competitiveness and digital transformation can be
added within the tourism industry. The main goal of the company is to serve and also advocate
the value of tourism by which the driver of socio-economic growth can be involved within the
tourism industry in prime consideration. They are also working with the with the sole aim of
having company that an be associated with the promoting sustainable tourism development by
which they can rightly develop with various reasons and at the same time, they also encourages
the industry can contribute to the poverty and the overall economic development (Lazarević,
2017). The basic outbreak of COVID-19 has impacted the overall industry of tourism and the
overall economic in which the Virgin Holidays is basically trying to manage such standards and
rules within the tourism industry by which they can support the industry.
Goals of the organisation
There are certain goals of Virgin Holidays which is having major goals that are being short and
long term in nature and these are explained as follows:
 To focus on destination development: The company is focuses on the overall
betterment of the various destination in such a manner which the destination can be
retained for long period of time.
 To create employment opportunities: Company is emphasising on developing various
employment opportunities so that they can get the talented employees.
 To promote the use of information technology: An organisation is trying to instigate
the better use of information technology so that they can rightly use the latest trends can
be use by the company.

 To stimulate & develop responsible, sustainable, and universally accessible tourism:
An organisation is focusing on developing tourism industry in such a way which is also
responsible and also sustainable measures can be adopted by the industry.
State the vision of the organisation
Vision of Virgin Holidays tourism company is to provide the transformative through a
liberal dose of Vitamin Sea and they are having the ideology places the ocean and it role. At the
same item they are working for preserving the national heritage. The value of the company is
basically related to making smarter tourism by which they can innovate and also use the digital
technology can be transformed(Cheer and Lew, 2017). Another value of the company is to have
make tourism more competitive by which every level in the market and also the investment can
be promoted so that entrepreneurial development can be seen easily. On the same side, the
company is focuses in providing better jobs to the people and also they can offer certain training
sessions to the individual so they can rightly serve the industry in an appropriate manner. By
attaining these aspects in the tourism industry, this is the easier to manage the business functions
and also effectively support the communities in the overall development of the company within
the large market. As it is the leading company and also the field of tourism is basically associated
with the economic drivers and environmental substanability
Outline the past operations of the organisation that help to achieve the vision
Virgin Holidays is associated with effective management of all the leading and
betterment of tourist destination in such a way which is also responsible for promoting and also
can over sees the instigated the tourism destination. As this company is specialised as the
multinational organisation which is serving to the international borders and is the sole body of
tourism. In the past time, the company is operating their business which was linked t the 150
countries members in various educational institution and the tourism is linked were added. There
are different events in which the Virgin Holidays have participated and also held the events sin
order to achieve the organisational vision and the main consideration is to achieve the national
heritage and can offer the best tourist destination so they can continuously evaluating the
management practices in which they are aimed at senior management in order to achieve the
progression results can be gain by the company. The world Conference of National Tourist
Organisation, London 1946 in this they are standardised certain tourist statistics by which vision