Market Situation Analysis of Virgin Money Group in the UK

Individual Case Study

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK...............................................................................................................................................3
Market situation within the United Kingdom.........................................................................3
CONCLUSION................................................................................................................................8
REFERENCES:...............................................................................................................................9
Books and Journals.................................................................................................................9

INTRODUCTION
The report aims to analyse the key growth and development of virgin money group in
order to analyse their strategic decision. The UK market is largely developed with many internal
and external market which focus on understanding the need of making strategies. Business
environment is highly taking growth and bring complexities in terms of customer trends,
opportunities, technological integration, international trade and policies and many more. All
these factors are necessary for undertaking growth of the company for the long term existence.
This report is going to focus on the key market of Virgin Money which is one of the leading
bank of UK (Worthington, and Welch, 2011). It has huge customer base and provide all the
digital services in banking facilities. The company wants to achieve their strategic position of
becoming first Digital Bank. This report is going to present all the external market opportunities
and its impact on the Virgin Money.
MAIN BODY
TASK
Market situation within the United Kingdom
The United Kingdom is a most developed country which provides enormous number of
opportunities for the businesses. Especially for the banking sector, the UK market provide
valuable resources, technological advancement, political stability and great customer base. This
shows that there is requirement of working. As there are a lot of market and status quo which can
take as the advantage by the virgin money. The global business environment is quite complex
that undertake many key factors like cultural differences, society trends, language barriers and
create marketing practices as per the availability of resources in the country (Batiz-Lazo,. and
Kase, 2010). The UK brings great factor and environmental conditions which carries out
potential in leading sustainable growth. The global business strategies include identification of
target market, learn about individual needs and eliminate any negative impact from the business.
The globalisation is all about carrying out business practices across the global level. It
refers to sell and bring products from overseas market and deliver potential services as well. The
global market has their unique features and specialisation such in technology, customer taste and
preferences and work with national and international agencies and people for collaboration.
Therefore, in case of Virgin Money, it is termed as the leading bank which provides number of